Free induction webinar: Social Media for Professionals


I wrote my first blogpost somewhere in 2004 or 2005 when the term “blog” was still an exotic word. Even a few years later, when I fully engaged into social media, there were only a handful of tools available: Twitter, Facebook, Flickr and YouTube… and that was probably it.

Nowadays, there are literally hundreds of social media tools. New tools, apps and features pop up every week daily hourly.

Thinking back, I feel lucky: I had over a decade to check out, learn and adopt many tools as they became available. At my own pace… I feel lucky, as I can imagine how it must feel to “learn about social media” for the first time nowadays. Certainly if one wants to assess the tools for a professional use, either as a communications person, a scientist or researcher, or for the use within an organisation. Where to start? And how to use each of these tools without wasting time and efforts? How to measure your impact, your results, your Return on Investment?

And that is why we designed this webinar: To give a head-start to those professionals who want to venture (or are contemplating to venture) into social media, either as individual or as an organisation. Or for the more experienced social media enthusiasts: get a refresher of all the tools at our disposal.


This webinar is an interactive online seminar or workshop, running over two sessions of two hours each. It was originally designed with the support of CIFOR and the CGIAR Consortium’s Shared Services team. The webinar is facilitated by an experienced social media professional.

It’s a “Social Media Induction Teaser” to stir up people’s interest by giving a concise overview and examples of all social media tools.

The webinar covers the following topics:

  • What is social media, and why is it so different from the conventional websites?
  • Overview of all social media tools, sorted by functionality, specked with many practical examples from the professional, research or science world.
  • Introduction to social media strategies and policies

This webinar is run online, interactively and in real-time. We continuously switch between a “presentation” part and Q&A’s.

The participants will get a reference document listing all examples given during the workshop, so they can review them at ease and in their own time.

Who, when, how and where?

Our new webinar will be run in two sessions of two hours each, on:

Session 1: January 12, 2016 at 13:00-15:00 CET (Central European Time)
Session 2: January 14, 2016 at 13:00-15:00 CET

The webinar is open to GFAR and CGIAR partners as well as other nonprofit organisations. No matter if you are a researcher, agricultural practitioner, student, policy maker or any variant thereof :-).

We do not ask a participation fee, but we do want each participant to actively engage in the webinar.

The webinar is moderated via BlueJeans, an online tool running within any internet browser. It requires participants to have a good and reliable Internet connection, a computer with any browser, a microphone (headset preferred) and webcam (optional).

The webinar is organised and funded by the Global Forum on Agricultural Research (GFAR) with support of the CGIAR Consortium’s Shared Services team.

The training will be facilitated by Peter Casier, our GFAR Social Media Coordinator. Peter is a full-time online media consultant who worked for five year with scientific/research organisations.

Register now!

You can register for this webinar by sending an email to the facilitator: Peter Casier – p.casier(at)

Please mention: Your name, affiliation (organisation/institute), function, and your experience/interest in social media.

We will send a confirmation email. You will also get a reminder with the technical details to join this webinar, during the first week of January.

Blogpost by Peter Casier (GFAR Social Media Coordinator)
Image courtesy EGNYT

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