Will Brazilian Millennials Look to a Future in the Fields?

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The rural workforce in Brazil is getting younger, according to recent research. Meet the Gen-Y agripreneurs changing the face of farming in Brazil. By Raphael Marques da Silva, on behalf of HarvestPlus.

The economic crisis in Brazil has chosen millennials–the most apt generation for building the future of the country–as its main victim. According to a survey on Millennials and the Nem Nem Generation, conducted by the Standard Intelligence Center in partnership with MindMiners, about 25% of young people between 18 and 32 years old are unemployed.

At the same time, the average age of Brazilian farmers has fallen from 48 (2013) to 46 years old (2017), while the presence of women in the field increased by 7% according to another recent study. These farmers are also showing higher levels of education and tech savviness.

The study, managed by the Brazilian Rural Marketing and Agribusiness Association, highlighted that 21% of the interviewed farmers had an advanced degree, with an emphasis on agronomy (42%), veterinary medicine (9%) and corporate administration (7%).

And unlike farmers from previous generations, the majority are online and regularly use social media as a means of communication, with nearly all of them using Whatsapp (96%), while 67% interact with Facebook and 24% with YouTube.

These studies reflect the fact that Brazil is in the midst of a socio-economic change in which the rural communities, long seen as lagging behind, are catching up to the city.

Priorities among farmers are shifting too, with producers turning towards suppliers who are dedicated to environmentally sustainable practices. With a more engaged, connected and familiar rural environment, farmers in the countryside are increasingly foregoing large urban centers that are plagued by a cruel recession.

Data and trends gathered from these studies point to a Generation Y that is more sustainability-focused, ideological and even scientific. 

Read the full story on the Farming First blog here

Photo: Mauricio Palazzo (Credit: Ewerton Alves/Neomarc)


One thought on “Will Brazilian Millennials Look to a Future in the Fields?

  1. This is a great piece that touches on a very important aspect of modern civilization: are agriculture going to be taken over by large companies that spew waste, while our educated youth run the streets for jobs? I think not. Here in Bhutan, our government is also trying to promote youthful agriculture, and in my own small ways, I seek to be an example. Thanks for bringing this out!

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