My business is not just about profit and loss; it is rather a matter of life and death. Do not be scared, I am not an assassin, I am the exact opposite. I am a doctor…of multiple species. I eat, breathe, sleep, flip, flop, groom the blackness on my head and get obsessed with the unvoiced longing of every human – to live forever.
“I’m not an animal how dare he thinks he can save me,” I hear you say, nose high up in the air like a supercilious camel. Well, let me enlighten you, scientifically there are only two kingdoms: plant and animals. So, if you are very sure you are not a plant then you are one of the specimens I want to help realize immortality. Unfurl your pinna; thank me later. Of course if you are a plant you can quit reading, right here!
From Mithridates VI of Pontus to Larry Ellison, humans have always been in the business of perpetual self-preservation. Well, there’s good news for you! World Health Organization (W.H.O) wants you to live forever too, and they only implore you to do one thing – run away from cholesterol. Ischemic Heart Disease, Stroke, Chronic obstructive lung disease, Lower respiratory tract infection, Trrachea, bronchus and lung cancers, HIV/AIDS, Diarrheal diseases, Diabetes mellitus, Road injury and Hypertension are the ten leading causes of death in the world. Five of them have a firm foundation in cholesterol, 2 others in lesser demons nonetheless metabolically driven. The picture is grim – cholesterol is death, in full regalia.
Fortunately, W.H.O are not the only ones interested in you ingratiating yourself on the uneven surface of the earth, a Nigerian venture called Nourishing Steaks Merchants also are. They have been running helter-skelter since the 20th day of April 2012 to make sure your dream to get stuck on the throat of eternity comes to pass.
They have built an temple abattoir which will not only make sure the metabolic diseases that might kill you are a thing of the past, curtained off in the scientific museums of history, but that the production/raising, processing, packaging and sales/distribution of these king of foods is done under universally acceptable standards. In this temple too they will not tolerate the prime evil cholesterol, at least not in all its full might epitomized by the RED cholesterol-rich matter called beef. They will only entertain species low in cholesterol also referred to as WHITE meat: goats, chickens, snails and rabbit, just to mention a few. Here, we are in total agreement with your raging bulls – red is bad, pure and simple.
Previously, the abattoirs had an impregnable cycle of operation. Veterinary Doctor Meat Inspectors medically certified or condemned animals in whole or parts, before and after slaughter, get their recommendations implemented by the government law enforcers and make submissions to the government as it pertains to compensation to the butchers. Presently, this seamless sequence has been turned into a vicious cycle where only Meat Inspectors and Butchers are the surviving stakeholders, culminating in the ensuing of an institution of chaos.
To circumnavigate this quagmire, Nourishing Steaks Merchants is replacing this vicious cycle with a five-layered tamperproof mechanism where the Veterinarian is in charge of every single process, from the acquisition/production of the livestock to the supervision of the packaging process for onward preservation. This Business Model eliminates the need for compensations and minimizes wastage. The 5-layered business model entails: Prepurchase/Offsite, Onsite, Pre-mortem and Postmortem examinations; and ultimately packaging and preservation. This ensures that the low-cholesterol livestock products of the venture are qualitative, wholesome, hygienic and available for longer periods of the day.
Oh blimey! It’s so terrible and ungentlemanly of me to have left a requisite introduction so late. I am Sorunmu Olufemi Olayinka, a 35 year old Entrepreneur Veterinary Practitioner with the Veterinary Council of Nigeria Number 005813: An incurably optimistic lover of everything protein and a perfectionist who gets exasperated by any semblance of mediocrity.
Professionally, I have been a Meat Inspector in three different Geopolitical zones in the country and I can say without any iota of contradiction that the meat culture is at its lowest ebb in the country. This is the anger that drives me, to rid our Livestock Industry of the myriads of ills that bedevils it. From our first location of Chikun LGA of Kaduna state, Nigeria, we intend to replicate the project in other LGAs and states of the Federation as time and resources permit.
We will undertake both onsite sales and door-to-door delivery via our Cooling Van. Skill empowerment for the nearby butchers and employment of indigenes in the surrounding vicinity are grander later plans of this venture. The abattoir and all other structures have already been put in place. Our entire need as of today is that of starter stock of goats and chickens which will cost roughly Seven thousand dollars of which we already have three thousand dollars.
The project will be considered a success if it fully achieves the Company’s Mission which is “To aggressively pursue, within the tenets of the professional framework, the highest standards of livestock production, processing, packaging and preservation” and its Vision of “Providing high quality, wholesome and hygienic low-cholesterol livestock to the meat-eating inhabitants of Chikun LGA and environs, in order to reduce the prevalence of diseases and poisoning in the environment that has preexisting abattoirs as their point source.”
If empowered with the One million and two hundred thousand naira (US$4000) needed to complete the funding for its starter stock, the business will commence activity within three months.
The fund will be used to acquire sixty goats and raise five hundred broilers monthly on a running basis as well as ensure the day-to-day running of its activities. At optimal capacity the venture will generate a turnover, gross profit and net profit of Twelve million three hundred and eighty four thousand naira(US$41,280), Three million and twenty four thousand naira (US$10,080) and One million four hundred and ninety four thousand naira(US$4,980) respectively in its first year.
So here is a parting gift from yours truly. If you want to break Methuselah’s record of longevity of life then the rule is simple: if you can, don’t eat meat; if you must eat meat, make sure it is white meat and if you must eat white meat make sure it is wholesome white meat.
Blogpost and picture submitted by Sorunmu Olufemi Olayinka (Nigeria) – sorunmuo[at]gmail.com
The content, structure and grammar is at the discretion of the author only.
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