Production, processing (washing, slicing, blending), and packaging of healthy, non-oxidized local vegetables (‘Ugu’-Telfairia Occidentalis, ‘Waterleaf’-Talinum Triangulare, ‘Shoko’-Celosia Argentia, ‘Ewedu’-Corchorus, ‘Green/Tete’-Amaranthus Hybridus, ‘Okro’-Abelmoschus Esculentus, ‘Okazi/Afang’-Gnetum Africanum, ‘Uziza’-piper guineense, ‘Bitter leaf’-Vernonia Amygdalina) daily from farm to pot in Lagos, Nigeria.
My name is Peter Asuk Amba. I was born in Ikom, Nigeria 37 years ago, and I am a graduate of Crop Science. After graduation, I worked with an IT training company as a career consultant/marketer and rose to the rank of a business development manager. My passion for agri-business started when I was an undergraduate, where I traded on timber, cocoa and food crops.
In 2014 I resigned to pursue my passion of becoming an agro-entrepreneur with the establishment of a 6 acre GRENVEG FARM for the production, processing, packaging and sales of vegetables in Epe-Lagos, Nigeria.
Our mission is to provide highly nutritional, organic, farm-fresh vegetables processed from farm to pot on a daily basis at economically viable low prices to the over 20 million residents and food and hospitality businesses of Lagos. To achieve this, we are introducing the following innovations:
- Adding value to the organically grown vegetables in our GRENVEG FARM through grading, slicing, blending, packaging and preserving using vacuum sealers.
- Using our mobile sales motorbikes to ensure the daily delivery to homes, restaurants and hotels of freshly harvested, processed and hygienically packed vegetables to maintain nutritional value for direct, easy and immediate use.
- Establishing 5 GRENVEG sales shops in strategic locations in Lagos with vegetable chillers for walk-in customers that yearn for farm-fresh organic vegetables on a daily basis.
- Using information technology to organize sales via our interactive online sales platform (WWW.GRENVEG.COM) and Mobile application (GREENVEG APP).
- Packaging in bags that can be recycled, with Step by Step Menus on how to prepare healthy local vegetable soup delicacies, with nutritional value printed on them.
Vegetables are rich in vitamins and minerals and act as immuno-stimulants and vermifuges. A balanced diet should have 250-325 grams of vegetables and an average requirement for vegetables is 285 grams per person per day for a balanced diet. Meals rich in local vegetables help prevent cancer, improve blood count, reduce blood glucose and cholesterol levels, and beat diseases like diabetes, malaria, hepatitis, diarrhoea, and dysentery.
Most of Nigeria’s staple soup delicacies like efo-riro, idekan-ikong, afang, ewedu, and egusi depend totally on vegetables to be prepared. Most of the vegetables that enter Lagos markets come from the neighbouring states. If these vegetables are not transported properly, processed and stored in their natural form (without heat), they will eventually lose their nutrient constitution via oxidation. This is why we are processing and packaging to balance the moisture and nutrient content of the vegetables before use.
Also, there is a large demand gap in the Lagos market because of the high cost of transportation, drop in production due to high cost of agro-chemicals and raw materials, value reduction of the dollar to naira, and frequent oxidization and nutrients loss, which add up to the following effects: vegetable scarcity, proliferation of oxidized, low quality vegetables, heavy dependence on canned foods, highly inconsistent pricing regime, and high human mortality rate due to increased cases of cancer, diabetes, and kidney and liver failure resulting from high intake of canned food, fast food, and adulterated vegetables.
To achieve our set targets, we must satisfy the following:
- Achieve target production via familiarity with the plants’ characteristics, good management and maintenance of adequate yield, operations, expense, and sales records. Ensure quality/timely market-driven production with the aid of our FARM MANAGER software. Plan production that takes advantage of productive markets and balances market demand with harvest.
- Automate production, processing, and packaging to maintain freshness, ease of use, added value and frequency of customer purchase.
- Increase prospect conversion rate and sales via customer discounts, incentives and bonuses to sales agents.
- Enable a client feedback mechanism to emphasize customer satisfaction and on-time delivery.
- Enable transport of produce from farm to customers at all times.
- Create brand with multiple marketing models.
MILESTONES ACHIEVED SO FAR
- Establishment of a 6-acre vegetable farm.
- Renting of a 120 x 100 square meter space for pilot GRENVEG Farm Fresh Vegetables Shop.
- Purchase of one car for vegetable delivery to customers.
- Employment of 2 temporary employees and 1 permanent staff member.
- Agreement reached to supply 2 restaurants.
MY SUCCESS INDICATORS
- Supplying to 30 restaurants and hotels after 1 year.
- Selling 13,000 kg of vegetables per month after 3 months.
- Opening 3 more GRENVEG Farm Fresh Vegetable Shops after 6 months.
- Supplying 150 homes daily after 6 months.
- Employing 6 more staff members after 6 months.
$5000 FUND BREAKDOWN
- Purchase of vegetable chiller $2000
- Purchase of slicing machine $700
- Purchase of blenders $500
- Purchase of sealer $1200
- Purchase of supply motorbike $600
Blogpost and picture submitted by Peter Amba (Lagos, Nigeria) – pesuka2(at)gmail.com
The content, structure and grammar is at the discretion of the author only.
This post is published as proposal #163 of “YAP” – our “Youth Agripreneur Project”.
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253 thoughts on “YAP Proposal #163: From farm to pot (Peter Asuk Amba, Nigeria)”
At a time like this, where african diets are increasingly gowing fron natural to processed, this is exactly what we need to preserve our health and life. Good job
Food is an essential part in human life, I hope the government will invest more on it.
A wonderful idea. i hope your selected
Wow’ proudly nigerian’ u finally wanna achieve ur goals”””keep it up we are behind u’ pure African products
Thanks rosemary. Godbless you
I appreciate your spirit and effort . I am a strong believer in Africa, Nigeria and agritreneurship. I have tried to establish farms in the past through some young men, but they failed and the money invested went down the drain. As at today, I have 7 hectres of land bought for agricultural activities and small portion of livestock in operation at the moment. I share the same vision like you listed and have prepared for it, but my problem is getting the right person to run the agribusiness as I am still working in other field of engineering . my mail is herewith….firstname.lastname@example.org. let’s connect and see if we can work together. The money you are looking for is nothing. Regards….nenye.
Wonderful business idea, we have been looking for this for a long time. hope you succed
This is great. Sounds like what the government should focus on. Keep it going!!!
Thanks, I hope so too
This is the spirit. Well done
Wow wow wow, this is wonderful, this is what our government should be investing on
Nice one Peter. How will you manage transportation across Lagos State given that you are using motorcycles and not refrigerated trucks? Your farm is situated on the outskirts of the State.
We have a vehicle we use for early morning supply from the farm to the grenveg shops which will be located strategically in the major areas of the metropolis. The bics will be used to move goods within streets, estates etc
Congratulations. You are simply amazing
Thank you ma, God bless you
This is wonderful, this is what we need in this country now.
Thanks ALOT, we will make sure we succeed.
Nice 1 From Farm to Pot. This is very convenient and highly recommended for most homes and eateries.
Yes we are focusing ALOT on restaurant, due to the nature of their operations.
Mr peter amba farm is the best place you can get what ever you need I vote him
yes your right and we will ensure Lagosians get the best vegetables available
A great idea. how will your preserve the vegetables?
We will use vegetables chillers and temperature controlled grenveg storage facilities in strategic areas in Lagos
My bro sorry I just got back on watsapp only tday. I vote u n tell u some am proud of u. Keep spreading
I stop buying vegetables from the local market in Lagos because of the poor handling. if all you wrote here is implemented adhered to, i will be your client
I will surely contact you so you can start buying healthy and fresh vegetables from Grenveg
Great idea, i hope you are awarded the grant
thanks, i hope so too
This is a wonderful idea, i hope you will be able to penetrate the market
Thanks am greatful for your support.
We have an aggressive marketing plan that we believe would work
I believe in you inlaw.
Am grateful, thanks
The proposal is definitely people based. It seeks to promote the production, processing, preservation and distribution of products to the market and the final consumer. The ultimate objective apart from creating employment through Agriculture it provides and make very available healthy and uninterrupted supply of fresh vegetables. This creativity is indigenous and deserves all the support to advance further and this is a noble way to actually add and improve the Gross Domestic Product (GDP) of the nation and to also encourage the local content mantra
Wow nice one. Thanks for the great review
Great initiative. We’ll done. Wish you all the best.
Thank you very much, I hope your family patronizes us
Thanks, God willing we will succeed
You are an inspiration.
Thanks alot Tony. am very greatful
Good job. Opertion feed Lagos State.
Thanks. We will do our best to succeed in feeding Lagos
Interesting,I love this idea big ups
This is very nice. Very much needed especially outside the country. In south Africa as at today you may not find this very important, healthy and nutritious vegetables. But if you do approximately 10-15 flat single leaf will be sold for R30 #20 to 1R will be N600 . Imagine that! This will go far.
Thanks for great analysis, we plan to start exporting next year.
This is a very wonderful and noble project. I wish government will concentrate on projects like this to ensure sustainability and healthy choice of food. Nice job Mr Peter, God is your strength.
Thanks, we are exploring how to work with the Lagos state government on this project
woow this is lovely, is amazing with such ideas
Great Vision! Time to jettison processed foods….staying natural is the way forward. Big ups bro!
Preservatives in processed foods are very dangerous. I hope we change our choices to be healthy
Sound Idea…. Success…
Good idea with creative mind thinking. Think outside the box congrate
Thanks Suleman for your kind comment. we hope to succeed
Good job Piro… That’s how I do call you. You’ve been in this for a while, you can only grow at a time when oil and gas has disappointed Nigeria, agriculture has come to the rescue. All things being equal, you will do better.. I trust you.
yes Jackson your totally correct, we have or need to diversify and the way to start is from the simple vegetables we eat everyday
Great idea with great business potential for africa
Great idea with a lot of potential to create a revolution in the sales and marketing of vegetable products. You have my support
Thanks James, we will make sure every home in this country enjoy healthy, fresh and well processed vegtables
Great idea. I love it
Great business concept, brilliant articulation. Hope you can make it happen?
Yes we have a tested business plan that will sure come to fruition. thanks alot
Are you presently in business? where is your office? have you started home delivery? we need to talk. please send your contact so we can discuss
Yes we have commenced business, we just need funds to scale up and perfect our processing and distribution. you can contact us via email@example.com
Until we stop copying foreign lifestyl and improve on our local diets and delcacies, good health and nutritional foods will elude us. Good idea, good initiative. i you follow it through
Thank you mohamed, we presently have high prevalence of terminal diseases i Africa due to our consumption of poorly nutritious foods.
Untill we Africans decide to value ours, promote and package it properly, we will never catch up with the developed world. its time for us to be creative. Thumps up. keep the good work and follow it to its logical conclusion. All the best Amba
I have been growing vegetables for over 16 years, this idea is really unique. well done
Thanks Mrs Esther, i hope we work together in the future
What’s a great business idea., it’s really pays to have this wonderful information.
As a lover of our local vegetables its nice to know that i can just order for my ugu,shoko,okro ewedu etc. and cook it immediatly. that is i can have my meal in 5 munites. this is great. But how can we know if its very fresh when already sliced and packed.
A trial will surely convince you, contact us by mail via firstname.lastname@example.org
good innovation, hope your selected
thanks alot. we are grateful for your comment
Keep the good work, we are behind you
we totally bank on your support. thanks
i see lots of great opportunities here, will be watching closely what comes out of it. Giving my complete approval to this great idea
Thanks alot. we will not fail you
Great work. Keep it up and expand.
Thanks, we have great expansion plans, both locally and internationally
Great idea. Keep it up
thanks alot. i appreciate
Wow i been thinking of a similar concept, good to know that someone else is thinking. well done
We can join forces and make it happen Olabiola
Ok i really see ur bussines, i like everything about it, my good pray is that i pray to God to make ur bussines move well like nave befor.
Thanks, i am happy that you love the idea
Great business Idea. we need more of this kinds of businesses that will help shift our nations interest away from oil. Nice one
Thanks alot, i appreciate your kind support
Lovely product nice branding keep it up bro
Thanks alot am grateful
Great job keep it up
Happy to read you comments am grateful
Beautiful idea.i wish u could help in training others so that the aim of having fresh veggies on our tables can be strengthned!equally the use of organic manure should be encouraged!
Akanimo, wr have a special training program, we organize it annually to training up coming farmers. For details contact us via mail, INFO@GRENVEG.COM. Thanks
Great one Peter. Soar higher. Lagos needs this concept seriously.
Thank Emilia, cant wait to satisfy the teaming lagos population
You said vegetables can be preserved using vuccum sealers, enlighten me, how long can a sliced vegetable stay fresh in a vacuum environment.
Thanks Micheal for your observation. when the vegetables are sliced , they are kept to air dry before been packaged. vaccum simply means without air. most of the times vegetables kept in the open looses water and nutrient via oxidation, reaction of air particles with the vegetables. but when it is vacumm sealed, are kept is a cool temperature using and vegetable chiller, it will remain at tha state it is for at least 2 weeks. but you cannot vaccum seal without maintaining a stable temperature. Take for example, conduct a simple experiment, Take an ugu-telfera leaf and put it in a transparent bread nylon tie the head tightly and keep it, while you take another ugu-telfera leaf keep it in the open under room temperature. the one in the nylon that is in an airtight medium will look fresher after 2 days than the one outside in a room temperature.
I’ve known Peter for some years now. And it is an enriching experience to see him deploy Agriculture as a platform for development and business innovation. I love the technological approach to his business plan and his decision to provide something dire to the culinary experience of most Nigerians. My interest is surely piqued!!!
Thanks alot, we can partner and work together to make this a success if your willing, contact us via mail at email@example.com
I have known you to be passionate about agriculture, I like the way you package your produce, something we rarely see here. I believe you will do better with the right. Keep it up.
Thanks alot iheanyi
I always think of the coming home from work and wanting to cook a fast one , and ordering fresh vegetables from the farm to use immediately. this is a dream come true for me. But how can you really make this work in a city like Lagos with alot of traffic bottleneck.
Thanks Emmanuel, yes Lagos is a very busy city with lots of traffic, but we intend to navigate our way around using motobikes, also we understand how the traffic in lagos is and will time our movements to ellude traffic. also the setting up of vegetable shops is to make the fresh farm vegetables closer to the targeted consummer
What is the lifespan of you packaged vegetables before they are spoilt and what is the temperature for preserving them?
what is the shelf live of your vacum-sealed vegetables
David the minimum shelf life the packaged vegetables is 5 days. we are exploring other technologies to make that longer.
great proposal and wonderful idea, hope u get the financial support.
i hope i get selected
Great idea , cant wait to see this kick off
Great idea, cant wait to see this kick off
Great idea, cant wait to see this kick off.
Great idea, watching this closely
thanks for support
great idea, watching clsoely
By Gods grace we will succed, thanks
Good work, keep it up
thanks, we are highly elated for your positive comment
I am happy for such a venture, it will truely impact the lifes of Lagosians and Africans in the diaspora
Thanks for your support we will not fail you
I am amazed at thi beautiful innovation, people inthe cities can comfortably access traditional staple healthy Nigerian soups, keep the good work
Thats our motivation, to see people live healthy lives. thanks
You did not mention investing in your farm, is your farm already properly set up, because without the farm you will not be able to slice, package and sell
We already have a 6 acre vegetable farm in Epel-lagos, we are continously expanding
Do you also process and package tomatoes and other exotic vegetables? if not why? i believe including that will boast your business more
We are also establishing a 4000sqm greenhouse for tomatoes and exotic vegetables production, after we commence production we will explore how to process and package. Thanks for your input.
great job, great innovation. I have known you to be fervent about agriculture, I like the way you package your produce, wow.
I have known you to be fervent about agriculture, I like the way you package your produce, wow.
This is what we need in a time as this where most food in the market have lost their vitality. So if we can get fresh organic vegetation for our diets, our nutritional balance diets is guaranteed. Good job.
Thanks a lot i will certainly do all i can to make it a success
a great idea, hope you succed
i like good natural food good ideas
Thanks i appreciate
good ideas for easy adding value to food and easy processing
Thanks, that is exactly what we represent, adding value to the food cahin
I ve always loved our local vegetables but always never agreed with the way its handled in the market. if truely your production is organic and you neatly process and package, then i will root for you all the way
We cant wait to start supplying us, just mail us at INFO@GRENVEG.COM. Thankks
Peter Amber, I am honestly flabbergasted towsrds the brain behind this great initiative. My supposrd question has been asked by Michael and your reply is satisfactory. Thumbs up as we look forward to your efforts places healthy food of millions not just Nationally but globally. So proud of you!. Congratulations.
Thanks fof the great review, am grateful. God bless
Nice one, I will partner wt u in due time
Thanks for the comment
it is good way of ensuring safety and well distribution food stuffs for all enabling without much stress
Thanks Richard, thats exactly our goal
Yes, it surely is Thank you
Nice business idea, waiting to see what comes out
Thanks sister it will come out perfectly well
Nice Idea, i wish you the very best in this work
Thanks Deji, it is already working
This is a marvelous innovation. Lagosians will be enjoying fresh vegetables. Feeding Nigeria and increasing our life span. Nice one. Keep it up.
Your correct, we want to change the eating culture of not just Lagosians but Nigerians. Thanks
When i followed the link and saw this business i fell in love with it, if young Africans will think this way and bring innovations that will improve the quality of our traditional foods, we will be better off as a continent. great job Peter
Good concept, Good structures, Innovative and well crafted and articulated. well done
Where is your grenveg shop located in Lagos? have you started production and sales? if yes please give me your contact so we can arrange for supply logistics
It located in Ajah Lagos but you can visit our website for more info http://WWW.GRENVEG.COM
or mail us at INFO@GRENVEG.COM
NIce on, sound business logic, well done
Am grateful, we will ensure we put all efforts to succed. thanks
This is a wonderful pan but make sure its properly implemented, i hope you make the cut.
Thanks Alabi, we will surely implement every aiota of this plan
What is your recycling plan for the packaging bags that will be used? we need to protect our environment from non degradable materials. Good concept and plan
We plan to strike a deal with our customers to drop the bags after use and we will get it from them for recycling during a subsequent delivery. Thanks
This is a unique idea, i have been in thee restaurant business for 10 years now and has not seen anyone doing this. well done
Thanks for you beautifull comment, we hope to supply you restaurant soon, Please contact us at firstname.lastname@example.org
I love Ugu, and most of the local vegetables, knowing that there is an option out ther to get good vegetables whenever i need gladens my heart. Good work. hope you make lots of money from it.
I believe we will make money if we put in the right finance, management and marketing. Thanks Hillary am grateful
Good Plan, Agriculture is the future if Nigeria’s economy is to recover. keep up the good work
Yessoo your very correct. thanks
An amazing proposal, this is something new, hope you break into the market
We presently cannot meet the demands of our clients due to lack of machines to slice,and package, since we do everything manually now. when we are fully equipped we will satisfy all our clients optimally. Thanks for your valuable contribution
This is great Peter1 You and a number of other Nigerian agropreneurs are making a difference to the Food challenges of the country. This is the spirit. Well done. I pray you receive all the financial help you may require to take this to the next level for Nigeria will be better off for it. More grease to your elbows. Uche Nwaogu
Thanks a lot Pastor Uche am very grateful, i pray am selected so i can ensure the actualization of all in this plan. God Bless.
Good job you are doing here, with continuous hard word, Grenveg will definitely go to places, keep it up.
Great job you are doing here, with continuous hardwork, Grenveg will definitely go to places, wishing you good luck.
Thanks a lot God bless you. We will certainly not dissapoint your trust
What a beautiful concept, i hope you have the finance to follow it through
Thanks very, we hope to raise all the finance needed for this project.
What a great business idea? i hope you have all the funds needed to make it a success. well done
Thanks Kingsley funding is a major challenge, that’s why we are in this platform.
Great idea, Great concept. Unique thinking. well done
Thanks shola. God bless.
Wow, i didnt think someone will go this length to package our local vegetables. wish you all the best
Thanks Angela, am grateful
I pray the Lord grant you the resource you need to turn this great idea to reality.
Amen, thanks a lot God bless
I support this business because it will help improve the nutritional value of our food. as a medical practitioner, i root for you
Thanks Sam, am looking forward to your patronizing us.
Well done, i hope this business is selected
Thank you Boniface.
I am strongly of the opinion that the Nigerian government should focus more of thier effort to organizing and funding agro entrepreneurial initiatives like this, so that in 10-20 yaers time our economy will totally depend on local food production, who knows we can even become food exporters. Well done brother.
Ikpeme your very right, I believe with the government unbiased support that is not political but sustainable, this can be achieved in 2 years
A nice business model, hope you succeed.
thanks a lot
Thank you. We will surely succeed by God’s grace.
Grenveg you have a very good idea, you should include vegetables you can export to other african countries.
Thanks for your kind observation, we are working on that.
GOD HAND IS UPON YOU GO AHEAD AND SPREAD BROTHERS.
In an era where the inorganic, artificial and carcinogenic food stuff are rapidly overthrowing the availability of natural agricultural produce with its grave health implications, no idea is more timely and imperative than this great innovation. I wish you good speed.
Thank bar. for your review. we intend to follow through with our proposal until we start providing fresh inorganic healthy vegetables
Wow Peter Amba this is a great one. Will contact you.
Thanks Victoria. U can contact me via mail at email@example.com or +2348026595201.
This is wonderful project and I hope the government joins hands to make this a success…packaging and handing is superb…very hygienic.well done
This is wonderful project and I hope the government joins hands to make this a success…packaging and handing is superb…very hygienic.well done peter
This is a Very innovative ..brilliant idea .very well packaged and hygienic. Known Peter for years now ,very dedicated and hard working…I like the the fact it’s all organic vegetables.government should join hands in projects like this to make it a success .
Thanks alot madam for your support
Amba, This is living the dream, achieving what most only dream of. Proud of you Bro. You make Nigeria, Unical and your colleagues proud. Keep flying.
Thanks Dokwo am grateful for your remark. God bless
This looks good. When will this get to other parts of Nigeria?
Thanks in 6-12 months we should reach Abuja and Portharcout. incase you need a huge special order you can contact us via mail, info@grencegicom
Thanks in 6-12 months we should reach Abuja and Portharcout. in case you need a huge special order you can contact us via mail, firstname.lastname@example.org
business is determination , out here in SA this are determination we need from our black Africa
. this innovative is brilliant , please tell me about the packaging and your target market.
We have three groups of market, the traditional markets, Restaurants and Hotels and Super Stores(Shoprite). Our packaging is simple we use bag that can be recycled and seal using automatic sealers and vacuum sealer depending on the crop and the kind of processing.
This project is very rich in content. It is worth investing on… I hope it expands to other parts of the country as there is need for fresh veg every where…
Thanks Samuel , in 6-12 months we should start supplying Abuja and Portaharcout
This is what we need now where fresh vegetables are fast disappearing from our diets. This is a commendable project to ensure healthy balance diet for our time.
Thanks alot Ekum, thats the very problem we are solving
Mr Peter I must say I am very impressed with your idea, this is a step in the right direction, but am a bit concerned at the nutritional state of the vegetables on arrival to the end consumer.
Thanks princess, the Vegetables are organically grown without chemicals so they have a longer shelf life, they will be sliced immediately they are harvested before packaging and supply. For those in the grenveg shop, they will be vacuum sealed and kept in a vegetable chiller for one day before sale so they Will still be in their natural state when the end user is using it.
Mr Peter I must say I am very impressed with your idea, this is a step in the right direction.
Wonderful business idea, we have been looking for this for a long time. Thank God you came as such a time like this to help move this nation forward through this medium. God speed sir God speed. Awesome Success and all you require you will get IJN
Thanks Dafe, by the grace of God we will succed
Wow what a unique idea, hope you make it
Thanks Daniel, by Gods grace we will make it.
Great ideas, keep the good work going.I support you all the way.
Thanks. and God bless
I am highly elated to see this business proposal, in a society were value is not placed of carrers like this. Good job, hope you make the cut
Thanks Salami, i hope we are selected.
A developing nation like Nigeria needs more people like you as food and nutrition are still very big challenges. I am very impressed by what you are doing.
Thanks Dr. Ugwu, we hope to be selected so we can fully implement our plan
I am looking forward to seeing the implementation of this beautiful plan
How are planning sell your products.
Thanks ALOT, we are already into production. We just need to fine tune our processes. We have a comprehensive marketing plan in motion
Well done looking forward to ur project execution.
Hello Nenye, sorry for the unfortunate experience you had with farming, they lots of factors that causes a farming operation to fail, but the most important is management. I will send you a mail with my number so we can talk. Thanks
This is very good. There is nothing like eating fresh vegetable… Human can never do with out agriculture. Bros keep it up. We re strongly with u.
that is really interesting. please I am in Cameroon and we wish to have a partner in Nigeria where we can trade in Gnetum africanum, fresh or dried, my email is email@example.com