YAP proposal #68: Social media as an agricultural extension tool (Devesh Thakur, India)

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Social media can offer amazing opportunities to farmers. It can help farmers to seek information on farm operations, clarify their doubts on plants/ livestock disease symptoms and can have immediate access to market related information. However, this can be possible only when they are socially networked with human resources -agricultural researchers, extension agents, veterinarians, progressive farmers, sellers & other buyers – in virtual space. Thanks to low cost of smartphones, there is an unprecedented increase of social media use in rural India. The power of social media can be harnessed and will be beneficial for the farming communities.

My Name is Devesh Thakur, age 34 (Mobile Number:919418495117) and I have been working as Assistant Professor for seven years in a veterinary college situated in one of the Northern Indian States, Himachal Pradesh.

Under Young Agriprenuers Project (YAP project), I wish to apply the impressive option of using social media as a low cost agricultural extension tool. Under my project design, I would select farmers/rural youth/first line extension workers who now increasingly use smart phones. I would organise four virtual learning-cum-discussion groups, each of two months duration for four different enterprises through social media.

I have selected four major agro based enterprises: dairy, poultry, potato& apple. These enterprises are four major livelihood sources for the area under proposed intervention. Initially for the first four months, total of 150 farmers each from four different enterprises would be selected through purposive snowball sampling technique (through extension agents, progressive farmers etc.).

The proposed work would be carried for the farmers of Himachal Pradesh India. The state suffers from tough geographical terrain and therefore the cost on agricultural information delivery remains high. Bench line survey indicators assessing their knowledge, attitude, information needs and productivity indicators would be assessed. Based on these indicators locally relevant information on the enterprises, supported through experts through social media would be provided.

Two most popular social media tools prevalent in India – Facebook and Whatsapp – would be used. Afterwards, effectiveness of social media on these indicators would be assessed. Thus, a total 600 farmers (who use Facebook and Whatsapp) would receive information on these agro based enterprises. Each user would be requested to share the information further to at least another 20 farmers, which means at least 12,000 farmers would be benefited through this online capacity building and information sharing platform. Besides, they would also be requested to explain the content received by them to other illiterate farmers and even post queries on other farmers’ behalf. Thus, the benefit may go well beyond 12,000 farmers.

As a part of my work profile, I have been associated in agricultural extension activities. Over the years I have developed good networking relationships with experts as well as farmers across the proposed work area. Through social media diverse information needs ranging from production to marketing as well weather based agro advisory service on these major enterprises would be met. Also, specific queries during emergencies such as weather induced crop damage, animal falling ill due to toxicity, in a specific time frame (24 to 48 hours) would be provided/answered. The farmer’s would be incentivised to forward information through financially supporting their internet data pack from the grant received under the project.

The project would help to test the effectiveness of social media as low cost agricultural extension tool for farmers. The project is expected to fill the information gaps and address the farmer queries through expert support. It would boost farmer to farmer extension, and would strengthen social capital. The project has a good chance of self-sustaining as once farming community and experts visualise the benefits, no further incentives may be needed to financially support their internet data packs which remain a major proposed cost under the project.

Motivation for me for the project

I have been part of agricultural extension activities for last seven years. Over the years I have realised that traditional extension activities through lectures have limited coverage, require physical infrastructure set up, are costly, have lesser feedback and infrequent interaction with the farmers. Social media is an inherently participative and democratic form of information dissemination. This has led me to explore and test this amazing tool for agricultural extension work.

I have been working on social media applications in agriculture as part of my doctoral research(currently enrolled in the PhD programme in Extension Education at Indian Veterinary Research Institute, Bareilly, India).The proposed project would definitely increase my sphere of work which would have a wider societal impact. Also, research grants under the project would surely help me to improve the quality of work. Gradually I would scale up the project to include more farmers.

Expenditure:

I need 300 USD to buy a reasonable smartphone to post relevant content through social media platform.

100 USD are needed for high speed internet data pack charges.

3400 USD would be utilised as internet data pack charges for internet connectivity for 600 farmers. This internet data would be used by farmers for social media content downloading and further sharing with other farmers.

600 USD would be spent as travelling charges for an initial baseline survey and selection of respondents & miscellaneous charges such as social media content development.

600 USD is required as consultation charges for agricultural experts needed for relevant content delivery and providing regular responses to farmer queries.

Concluding remarks

Social media has the power to bring transformative changes in the agriculture extension delivery system of developing nations such as India. However, its true potential for meeting the farmers’ needs is yet to be empirically tested. The proposed project would not only directly benefit more than 12,000 farmers, but also, indirectly it can help millions of other fellow farmers and agricultural stakeholders.

Blogpost and picture submitted by Devesh Thakur (India) – drdth4[at]gmail.com

The content, structure and grammar is at the discretion of the author only.


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1,252 thoughts on “YAP proposal #68: Social media as an agricultural extension tool (Devesh Thakur, India)

  1. Excellent project especially for a mountainous state of Himachal Pradesh where access to rural farmers is intervened by the inaccessibility of hilly terrain and the vagaries of the weather, in few snowbound districts the rural folk remain cut off from rest of the world for at least 5 months in a year.Further on these selected farmers can be dovetailed to act as key communicators for future animal health/ allied sector interventions.I would like to add further that even vaccination schedules for cattle can be communicated seasonally for a more wider coverage.

    1. Thanks Dr Arvind for your valuable suggestions especially the one about vaccination is extremely important

    2. A novel idea indeed sir. it seeks to cater to the most innocuous of concerns a farmer might have asap without compromising the credibility of the information being transferred due to the involvement of expert panel and is aimed to do away with the in- person need of information delivery which is not always and in all real life field scenarios possible. Undoubtedly its an incredible thought manifest. I wish you all the very best in this endeavour of yours and I hope in respite you shall find many more such revolutionary far sighted ideas to facilitate the growth of agricultural sector .Best wishes once again sir.

  2. Well done! Yes, Social media has potential to reduce cost of extension/information delivery to farmers. Social media offer hope, since opportunities of face to face contact with extension agents are diminishing due to financial crunch.Wish you good luck!

  3. Happy to know about your idea. Just one question, how many end users are quipped with smart phones to receive these information especially poor farmers?

    1. Thanks Dr Rahul .Made a valid point.Though smartphone usage now witnesses rapid surge in rural India so through mediators we have a great chance to harness this unbelievable opportunity.Thank You

  4. Very good initiative Dr Devesh. The farmers will be benefitted with productive use of the social media tools for their social and economic upliftment.

  5. Innovative research proposal in the Indian context. Great ‘START-UP’. In the internet there is information over load, many times we were lost in the virtual world, because we open internet to search something but at the end at nothing. So the social media groups (facebook, whatsapp groups) with particular purpose will act as the platform for sharing need based information to farmers on timely basis. on other hand research institutes/extension agencies will get the actual feedback and the information need of the farming community. Best wishes

    1. Thanks Dr Balaraju.Yes exactly onus now lies on us who are from public research and extension system to utilise its full potential.To bring innovation in form of specific virtual rural information centres into this virtual fun park ;the social media.

  6. In this era of technology nobody is untouched and even farmers living in the remote villages have smart phones. A relevant information of different aspects of agriculture and animal husbandry practices is really sought by the farmers. The commercial high end farmers will be happy if such a facility is made available to them. All the best Dr Divesh

    1. Thanks Dr Sarvesh;I was particularly inspired the way you have been using this platform to discuss livestock disease and post mortem concepts with the other fellow vets.Thanks a lot.

  7. use of social media and internet for farming people is the need of hour but till now this has not gained much attention by social and agricultural researcher especially under Indian farming system. proposal like the above mentioned YAP#68 will definitely help to provide and validate baseline steps towards transforming the farmers and farming community of India from traditional/indigenous knowledge farming system to next generation agriculture entrepreneurs capable enough to interact with researcher, fellow farmer using social media and internet. Moreover in far flung area of different agro-ecological zones where the availability of technical man power and expert consultation is one of the major constraints the initiative like this will be of immense help.

    1. Thanks Dr Varun,I agree with your point.During my research reviews over social media I also found little use of Social media by the agricultural researchers and Extension agents in India.This needs to be changed and your encouraging words make a point here.Thanks a lot.

  8. Dear Dr. Devesh Thakur,

    Livestock sector has to reinforce with changing times and farmers are upfront. The primary struggle is how research system reacts and provide them with positive impetus. In this context, the proposal is valuable as it will bring necessary evidence to use social media tools by stakeholders.

    I found the challenge at hilly regions are typical than plain region. The role of social media is paramount as these regions generally shares characteristics such as lesser congregation point, inability of formal institutions to reach out to farmers in-spite of best intent to serve farming community.

    However, the referred sample size is huge given the nature of engagement you intend to propose as an individual scholar. You may please rethink it over. Further, the sampling will be more of young population accordingly you need to work out suitable statistical designs.

    Overall this is refreshing work. All the best.

    Regards
    Ravikumar

    1. Dear Dr Ravi extremely thankful to the valid point of sample size made by you.Though I still feel the power of social media can make things easier for me.Indeed a very valid point of yours.

  9. a very nice and innovative idea which will reveal the real facts and figure regarding the use of social media among rural farmers particularly in the field of extension and how we can use it further in other fields as well.

    1. Absolutely Prof Gupta;Agree with your point.Understanding the user needs and problems should come first as well as keeping the constraints of social media use in Mind.Thank you Sir .

  10. Dr Devash it is really a very good and novel idea that will certainly benefit the farming community. All the best.

  11. Use of technology as a tool for dissemination of information was always acknowledged. But the use of social media for helping farmers is indeed a fresh idea. Today most of youth in our state are connected to social media and an initiative like this will be cherished by them. Nice idea sir and wish you the very best.

    1. Yes you are right Even the rural youth is connected through social media.This can be a huge opportunity to reach those unreached youth where we can share and discuss about farming.Studies have shown that social media has potential to improve attitude and knowledge of youth towards farming.Once the project scales up these youth can act as information workers.

  12. Use of technology as tool for dissemination of information was always acknowledged. But use of social media for helping farmers is an innovative step and definitely will be cherished by youth who are into social media nowadays. Nice idea sir and the very best of wishes sir.

  13. Dear Dr. Devesh,

    keeping in view the present budget in which mobile phones/ laptops/tablets becoming further cheaper and smartphones availability at unbelievable low price along with continued improvement and accessibility of internet facilities at reasonable good speed makes the use of social sites/ media very attractive not only amongst youth but also among middle and old-aged population for sharing and getting information. In this context, the proposal is very apt. Use of social media in agriculture and allied sector is still at very early stage particularly in the northern part of India. This initiative is really a boost for further research in ICT segment and capacity building of livestock farmers through innovative means.

    All the best….. my dear friend

    1. Agree with point Dear Friend Dr Pranav;Low cost ICT tools offer dramatically cost effective extension opportunities to us and social media is one such of those.Agree with your point that social media has penetrated across different age groups.

  14. Really a great idea, sir. There is a need to use the technology in the rural areas of the state (Mostly those are small farmers) where people are have started to move away from agriculture and livestock rearing due to loss in the same. The reason for the loss may be attributed to the lack of information about new technologies. This may prove an important tool to develop entrepreneurship in the local people and generate the source of employment to many. Most of the important info. that remains to just labs now a days due to lack of connectivity, can be disseminated to the people and would surely be beneficial to them. Wish u all the best sir and hope it would be fruitful…

    1. Yes Mukesh ;you are right;Technology must have wider societal impact in order to be fruitful.Many new entrepreneurs are unable to venture out due to lack of farm based information .Thanks a lot for your wishes.

  15. yes, I believe social media has played a role in day to day life and it will as an agricultural extension tool.

  16. Great Proposal. Once done can be used in all the hill sates of India. I fully support your project.

  17. Good initiative. Hope d young farmers practicing commercial farming will get sound technical backstopping.

  18. sir it seem to be a good,,, social media can be good tool for the farmers and in many other agricultural programme …..

  19. A good START sir! Social media is now used by umpteen users but its utility by far in agriculture still remains infancy. The most widely used social media platforms- facebook and whatsapp- will certainly have more number of youth and therefore this might be more of a help to reconquer their interest in agriculture (as today they are likely getting shifted towards more of non- farm activities due to hegemony of many factors). This proposal should come up as an scintillating tool with much benefits for the farmers- that will furnish them with all the needed information at just one click. Best wishes sir!

    1. Thanks Dr Tanusha ,your point about making Farming interesting and glamorous through social media is indeed a point noteworthy.Thanks a lot .

  20. An excellent idea for the livestock community.
    As we need to remember ” We are due to the livestock farmers. We need to repay them by new innovative ideas targeted towards their amelioration .”

  21. A very good initiative in the perspective of lab to land technology. India is agrarian based economy but ratio of extension workers to farmers is quite skewed. I am confident that this sort of initiative when we have less man power will be a torch bearer for extension education and a boon for farmers of our country.

    1. Absolutely agree with your point Dr Himani,Fiscal deficit puts Indian Extension system short of manpower with Extension workers less than 1000 per million farmers in India we need to think out of the box a bit to diminish this shortcoming of Extension system in developing countries like India.Thanks a lot !

  22. A very good initiative in the perspective of lab to land technology. India is an agrarian based economy but ratio of extension workers to farmers is quite skewed in our country. I am confident that such kind of initiative when we have very less man power will be a torch bearer for extension education and a boon to farmers.

  23. dear devesh
    its a great initiative and research proposal being taken up by you for your doctoral research. off and on i have been associated with various extension and farmer outreach activities being undertaken by you in the past several years and the constraints we faced in reaching out to farmers and giving them faster inflow of information can be best solved by use of social media tools like facebook and whatsapp. it can be used to make an animal activity calendar for farmers starting from the first day of the year to its end giving him brief and timely inputs and advises about deworming, vaccinations, general management of animals etc, organization of clinical camps or awareness camps in his/her area.apart from cost cutting it can disseminate the required information at a lightening speed to the farmer, savingh him critical time in deciding what to do in case of emergencies or outbreaks.kudos to you. go ahead. best wishes.
    dr sachin sood.

    1. Thanks Sachin;appreciate your very valid framework of provision of information from day 1 of animal life on various aspects of livestock health and production.Thank you very much

  24. Excellent initiative by Dr.Devlesh Thakur. The power of social media must be utilized for the spread of scientific information and skills for the benefit of farming community.

  25. Under the current scenario,Wwth the government laying more emphasis on digitilization and e-Market, the use of social media in livestock extension has become all the more relevant, with the deeper penetration of IT and its tools amongst the masses, especially in hilly state of HP where connectivity and communication has always been a problem owing to difficult geographical terrain. A very good initiative, will help in speedier and effective communication amongst the farmers and experts. I think the project is worth it. Go ahead, and wish you all the best

    1. Thanks Dr Katoch ;I agree with your point with Digital India and several other IT initiatives,Time has come that we seriously consider this option as a way to empower our livestock owners.Thanks Once again

  26. The social media act as low cost agricultural extension tool for the farmers. The project can fill the information gaps and solve the farmer problems through experts.. The information technology is very important aspect for dissemination of any farm technology to the masses.The project can be self-sustaining because the farmers and experts will be realizing the benefits in the time to come. Good initiative and carry on.

    1. Very valid point Sir;Once the stakeholders reap benefits of Social media it is likely to be self sustaining.Thanks for your comments.

  27. This proposal is an excellent idea to reach hill farmers whose accessibility is impeded by the treacherous terrains and lack of road connectivity. In some regions, particularly snow bound areas getting connected with farmers is even more difficult. Under these conditions, the project can play a pivotal role in prescribing treatments including vaccination schedules following proposed tools. i liked the idea. Great idea Dr Devesh. My best wishes for your novel initiative.

    1. Thank you Dr Kapila;being from a hilly region I understand the pain and agony a farmer can have when animal health services do not reach and the amount of loss he faces .Social Media has been proven to be an effective emergency communication tool and it definitely has a role in agricultural and livestock emergencies .Thanks a lot for your comments.

  28. Good project.even i am curious to see the outcome and power of social media. Thumbs up for the initiative.

    1. Thanks Pathak Sir;Yes I am also excited as well bit concerned about the outcome if the proposal is accepted.Its a challenge to execute .Thanks a lot for the crisp comments made by you.

  29. yes, I believe social media has played a role in day to day life and it will as an agricultural extension tool.

  30. sir its a very nice, interesting and innovative approach.hoping for some valuable result to come up.All d very best sir for your research. May you come up with flying colours..

  31. Dear Dr. Devesh,
    Your proposal seems to be quite innovative and impressive. Such ideas need to be implemented in today’s fast moving world. Our farmers have become quite progressive, hi-tech and modern too. So, if the information of their importance is relayed through modern information tools like social media as proposed by you, it will work wonders and will go a long way in solving the problems of our farming community and uplifting its social and economic status.

    I highly appreciate your proposal and wish you a very good luck for bringing this proposal in practical shape.

  32. sir its a nice, interesting and innovative approach.hoping fr some valuable output of dis.all d good wshs are wth u for ur research work.may u come up wth flyng clrs sir..

  33. Dear Devesh, congrats for choosing an opt innovative project. definitely social media is going to pay very good role in the human life, among which farming community is not an exception. Wish you all the best. your project should come up with very good outcome and should motivate many other. – Dr Subrahmanyeswari, Professor, Vety. Extension Education, Andhra Pradesh.

    1. Thanks Prof Dr Subrahmanyeswari;Even if I do not win this proposal if I find people motivated to use social media for agriculture in greater way in India and across developing world,I feel that I am successful in my attempt.

  34. Indeed tis a great beginning in the era of digital India. Hope your toil and tireless efforts would inculcate the feeling in many that social media is an adjunct extension tool. Though looks to be a cumbersome task in India wherein farmers are not electronically adapted to a great extent, still no stones if left unturned can bring a lot of success with this forthcoming technology in the sphere of veterinary extension. I personally appreciate your initiative in this regard. Wishing you all good luck !!

    1. Yes it may be difficult not impossible, but this is the future ,however its not equitably distributed right now.

  35. A good START sir! Social media is now used by umpteen users but its utility by far in agriculture still remains infancy. The most widely used social media platforms- facebook and whatsapp- will certainly have more number of youth and therefore this might be more of a help to reconquer their interest in agriculture (as today they are likely getting shifted towards more of non- farm activities due to hegemony of many factors). This proposal should come up as an scintillating tool with much benefits for the farmers- that will furnish them with all the needed information at just one click. Best wishes sir!

  36. Social media is an important tool in the present context to disseminate technology among farmers. Very Good

    1. Well we have tried to ensure that the social media users act as information mediators to help illiterate farmers.The social media using farmers or family members can help them to understand the information

  37. Dear is this a great research proposal. The information needs of the livestock farmers is different from that of agriculture or horticulture etc, If you focus your study on any particular farmers say it may Dairy farmers/Small ruminants farmers/poultry farmers. Then you can draw specific conclusion

    All the best

    1. Thanks Dr Manjunathachar;You are very right that to draw any specific conclusion we need to be bit specific in terms of farmer selection.Thanks a lot !

  38. In the present era of technical advancements, the rise of social media has definitely affected many things including communications patterns locally, regionally, nationally and around the globe. It is indeed proving a very valuable tool for the farmers in the the way they get and share information on various aspects of health and production. So, i think you are on the right track and wish u all the success in your future endeavors.

    1. Thanks Mr Atul ;yes social media has already transformed farmer’s lives around the globe and it requires greater impetus from our side as well.

  39. Hi Dr Devesh
    It seems to be viable proposal for the farmers of the miniature state with climatic diversification. Social media is a new tool with its wide coverage and have power to overcome such diversification. Literate youth of the state is well versed with the technological advances and this project will help them to build entrepreneurial skills.
    Best wishes for the project dear.

  40. Very nice proposal…surely it will be very beneficial for farmers who seeks timely and cost effective information in this ‘Knowledge based era’…best luck sir!

  41. Dear Devesh,
    Congratulations for coming up with innovative type of research proposal. We are all aware that, there is scarcity of skilled human resource for catering the Extension Advisory Needs of the farming community. Human resource gap in veterinary extension is more severe than the agriculture extension. So, your research work will be one of the foundation stone in building “Digital-India” by helping the farming community through providing need based information.

    Best of luck

    1. Thanks Mr Pavan ;you are right the problem of shortage of human resource would be a permanent problem in extension system in countries like India.Social media can help to bridge this gap.Thanks a lot !

  42. It’s a great project. However, I am a little sceptical about the number of farmers who will be benefited from your project. I think the number of farmers is huge for a single scholar to handle and collaborate with. If you please, you can reconsider. It does break down to collaborating with different kinds of farmers – their problems would be equally unique. However, I must congratulate you for your application for the GCARD3 agripreneurship project.

  43. It’s really a good initiation by you dr Devesh and really important for the individuals those are directly or indirectly involve in agriculture. …. best of luck

  44. The rapid spread of mobile phones across India offers opportunities to improve service delivery for small scale farmers. In this scenario this project seems to be highly appropriate and viable which will provide the farmers with access to information not only on farm operations and management practices but also can provide information and learning on financial services, and input and output markets. A very good initiative Dr Devesh and I look forward to the positive outcomes.
    All the best!!

    1. Thanks Surinder Sir;The ambit of social media has to be broad in order to be effective .Farmer may need all sorts of information.We may call it pluralistic extension and thats what social media can offer !.Thanks for your wishes.

  45. Today social media is powerful, successful and handy but there is need to initiate such projects where accessibility, farsightness and quickness of social media could be harnessed for benefits and information needs of farming community.

  46. Innovative idea sir.
    Social media can change the picture of Indian Farming.
    Today everyone is using social media.It will be motivational for the young farmers of the country.
    According to me, your proposal can bring an interest in the youngster to adopt farming as profession… later or soon.

    1. Absolutely Shilpa We can make farming attractive in a scenario where youth does not like venturing into farming even if it may be lucrative.Need to bring glamour quotient through social media as well.Thats the other angle social media can provide to farming.

  47. In today’s generation who look for internet to search anything. This project will help in getting the concern true knowledge in very less time. This will also encourage young generation to choose agriculture as employment. So hopefully this going to help Indian farmers.

    1. Very Good thinking Dr Devesh. Its wonderful idea to spread awareness among educated and unemployed youths who can take up the e profession.

  48. Dr Devesh, I appreciate your initiative in this regard. Whether you win or lose in this contest. It doesn’t matter but your matters. Your work will be eye opener for many extension service delivery agencies. The combination of ict-social media will be having great impact on information dissemination. All d best.

    1. Yes Mr Samrat;that’s the way I am looking at it ,whether I win or lose.I am happy that in the process I learned a lot.Also,this idea may be replicated by some other person at his/her own level.That would also mean a win for this proposal.

  49. Its really innovative idea sir. As India is turning into digital India, so use of social media is increasing. It will be a helpful tool for extending lab to land programs.

  50. surely sir it can b a good option for the new entrepreneurs but there may b some constraints regarding attitude of these farmers toward adopting this technology so if these farmers will b given an initial knowledge of this through, extension work more n more farmers wud join the campaign as rural Indian’s attitude toward adoption of new tech. is little bit strange….

  51. its good idea sir it definitely help the farmers in the remote and hilly area where there is no availability of transportation means.

  52. I think the correct use of technology can really speed up the social and economic change in rural India. Same thoughts are being resonated in this blog post. Kudos to Dr. Devesh for such novel idea.

  53. Very innovative project that can help Indian peasants go miles. Agriculture in India lacks technology. Such initiatives certainly will help Indian agriculture grow manifold. All the best!!

  54. We as service providers have seen the problems being faced by livestock owners especially about referrals. Things are now becoming easy with use of social media. It has become very easy to analyse the pics and videos being sent by the farmers and get the advusement accordingly. Great time, labour and money saver tool. It needs further exploration for sure. Great idea to go ahead with. My best wishes and God speed

    1. Exatcly Dr Adarsh ;It offers us the possibilty to move beyound words into audio visual format.Thanks for the great encouraging words.Thanks once again.

  55. Hi Devesh
    At first I congratulate you for developing a very good project and salute to your courage on thinking for the farming community of our state and the country. By Increasing the use of social media in agriculture can really transform the lives of farmers. Such kind of initiatives are very much needed to motivate the scientific, farming and the student community of the country to achieve the targeted goal of doubling the income of farmers and perhaps in achieving the GDP of 15% by 2022.

    1. Thanks Dr Asrani,Agreed to your point , that low cost ICT Tools such as Social Media have ability to bring metamorphic changes in Agriculture in developing countries such as India.They have the ability to empower the farmers through increased access to institutions ,great farm profitability and enhance income.Thank you very much Sir !

  56. can prove to be good approach for Indian farmers to compensate the shortage of man power particularly that engaged in extension delivery mechanism. also definitely reduce the cost drastically

    1. Thanks Afzal sir ;Yes it can dramatically be cost effective extension tool provided with afforadable internet for the farmers

  57. Now a days We don’t have a choice on whether we do social media, the question is how well we do it. The social media act as low-cost agricultural extension tool for the farmers. The project can fill the information gaps and solve the farmer problems through experts. The information technology is very important aspect for dissemination of any farm technology to the masses.A very good initiative, will help in speedier and effective communication amongst the farmers and experts. I think the project is worth it. Go ahead, and wish you all the best

    1. Thanks Mr Nukala you are apt that we need to test this low cost extension tool.Thanks for your wishes

  58. Dear Devesh,
    A very good idea when the rural youth are using smart phones it will help them learn new concepts. You can decipher ur ideas to far flung areas. Keep it up

  59. Well thought proposal sir… It is for sure going to help the farmers living in the remote areas in enhancing their knowledge and will also help in changing their skills…
    all the best sir…
    keep it up…l

  60. Dear Dr Devesh
    its an novel idea in this era of IT.. we must innovate and find new ways to help farmer in his distress. wish you good luck.

  61. New way for the farmers upliftment . I want to give some suggestion such as first collect the data on existing social media uses by the farmers. Their attitude and proper training on them

  62. Contemporary idea indeed!!
    Dr Devesh’s concept can set a trend in the arena of discussions on information dissemination of agricultural and allied technologies. Do good Dr saab!!

  63. Mobile phones have spread rapidly across India and offer opportunities to improve extension service delivery for Indian farmers. In this context, social media is another platform to share and disseminate information for the farmers. Since, traditional methods have their own demerits and constraints like human resource, infrastructure etc., its high time to introduce relevant research projects like social media. So the social media groups (facebook, whatsapp groups) with particular purpose will act as the platform for sharing need based information to farmers on timely basis. Hence, I wish for the great success for this project and the author Dr. Devesh Thakur….Best wishes !!

    1. Thanks Prakash;agree with your point social media is not one stop techology but is one of the various tools available for us today to diminish the shortcomings of face of face extension.Thanks for the wishes.

  64. Excellent idea, creating hope for farmers development and it’s multidimensional analysis definatly add up to farmers development.

  65. This is an innovative idea, if implemented can be a game changing solution for the farmers of developing countries like India. Perfect timing of this proposal…

  66. Social media is a much needed tool for taking ahead the Indian farming community and bringing it at par with world farm business .

  67. Nice proposal sir…………definitely social media can boost extension services………. Social media as an agricultural extension tool……. has already been employed………….and as per my observation, in remotest Changthang area of Ladakh (India) I guess every family is having at least one smart phone or an account on social media (mostly facebook) of any member of the family (mostly youth/students or adult)……….that makes them aware of the programmes of our KVK……besides their social network……Good luck sir

    1. Thanks Dr Yatoo;Happy to know that the difficult Changthang has a smartphone user in every family.As you work in Farm Science Centre(KVK) this grassroot observation of yours supports my case.Thanks for the very valid inputs.

  68. Innovative idea for needful information dissemination and technology transfer to farmers, and shall bridge the information gap. The idea needs appreciation.
    Best wishes to you sir…

  69. it is a good idea to use social media as a extension tool to increase awareness among farmers & realising the goal for adoption of latest methods , technology in agriculture. this project can serve as guide for policy making to govt for farmers & as objective of ” digital india programme ”

  70. This idea would be beneficial to tap the potential of social media to utilise as a tool for intervention.
    All the best

  71. it’s a very nice idea that will attract everyone’s attention. gud lk sir, hope for good and desired result.

  72. Spellbinding idea, sir. The amount of emphasis today’s youth is giving to social media, which is democratic and autonomous form of disseminating information , i find it extremely enthralling to use it as an agricultural extension tool. And proposing it for both, agriculture and animal husbandry based farmers for a rough terrain like Himachal Pradesh, makes it even more captivating. Also, using social media with solemn purpose of sharing need based information to farmers on timely basis is an unprecedented proposition and i bid you all the very best for this endeavor!!!!

    1. Thanks Anil for such inspiring words.You are apt that time has come to think social media as a serious tool for use in farming with specific objectives in mind.Thanks a lot !

  73. Nice innitiative Dr Devesh…..Social media is the need of the hour as it is fastest method to reach among the farmers …best wishes for your work an i am sure it will surely uplift the socioeconomic status of the farmers….Do share your experiences throughout the work…..All the best dear….

  74. Dr .Devesh ,it is a great n innovative idea .Farmers specially livestock owners in mountainous state like Himachal have had little access to extention activities for one or the other constraints despite the best possible efforts (physical ,financial ,in terms of kind )by the concerned agencies /departments .As practiced till date the modus Operandi was through organizing Kisaan Gosthis /Mela /awareness / demonstration camps which involved
    much more Time in organising the event ,
    , expenditure inputs ,selection of stakeholders ,ceremonial inauguration etc and little time used to be devoted in delivering /adressing the issues. concened to the actual stakeholders for the want. of. time n limited interaction.Main drawback with this type of extension system was participation of non serious stakeholders (just for the sake of presence ,free inputs etc ) n negligible feedback n followup of the impact on the stakeholders of these extension activities could ever be assessed that seriously to make a roadmap for future plan of action .Nowadays due to advancement and reach of I.T Gadgets n internet connectivity even in remote localities max people are using the smartphone for their day to day activities n farmers are not behind in this endeavor .So , I.T.through whatsApp n Facebook

    1. I am happy Dr Ajay Katwal that you have brought into light the hard realities of traditional extension where a top down approach is followed .This approach involves achieving targets,considerable drainage of public exchequre.Social media has been considered as one of the most participative and democratic forms of Extension.Challenges too are huge for social media as well but benefits can also be very exciting.Thanks for your support !

  75. Good one Devesh
    In the present scenario we can’t thniks about success of any enterprise without help of recent communication technology.Livestock sector also one of them. Either it may be question of scientist lab or farmer field. Yes it is true today livestock owners fully utilize mobile technogy for communication. Utilation frequency may varies according to different geographical situation. Its a matter of pleasure to know that farmers in hilly tract of India also utilize mobile because means of comnunication is always a obstacle for successful and speedy development of enterprenure in hilly area. Ou select a nice blog. Best wishes for u
    Good luck

  76. Great project sir… it will surely ease the farmers of himachal to get expert advice instantly.

  77. This idea (use of social media) has power to give help directly to our farmers, which should be the ultimate beneficiary.Very well done sir . All the very best sir.

  78. Outstanding idea sir. This will revolutionize the agro based information distribution in rural areas. Good luck for your future endeavors !!!

  79. Very nice topic sir… its very much important to work in this area in todays date. good luck sir….!!!

  80. awesome sir… this topic is very much important in todays date…. best wishes from me….!!!

  81. With good internet connectivity and popularity of smart phone and social media, the proposed project is a nice idea. This type of idea will help the place like Himachal Pradesh as well as other hilly state of India. It will also improve the extension contact with the farmers.

  82. Dr. Devesh
    Good initiative. Its high time that we have to think and explore new extension approaches for reaching agriculture and livestock farmers. Hope the present study will definitely throw light on empirical evidences about use of social media for extension activities in particular to the State and our country in general.

    1. Exactly Thilakar Sir,its just the right time I feel we need to test this option for agriculture empirically.Thanks for encouraging words !

  83. i have gone through the idea and found it a very sound initiative. This initiative, i think, will not only benefit the farmers agriculturing in farflung hilly and mountaineous areas but will also help the farmers living in other geographical terrains, to remain updated with the new faccinating research outcomes so then to apply them at the field level and augment their production. Social media and smartphones, which are accessible to most of the people, with help in faster and fair dessimination of needful information and also, will simplify the technology transfer to ultimate aimes users i.e, Farmers.Such initiatives need aknowledgement and appreciation especially in a country where more than 70% population reside in villages and depend on agriculture for their livlihood.

  84. It is very innovative idea Sir. Like, if these farmers make what’s app group or Facebook page for discussiong their problems along with subject matter specialist. They can share pictures of their problems and get so many low cost solutions at the same time.
    ALL THE BEST SIR!

    1. Exactly Dr Amod ;thats the way I am also thnking;this is a nice way to bring diagnosis at the farmer’s footsteps albeit in a virtual manner !Thanks for the wishes.

  85. Dear Devesh you are moving in right direction because as mobile penetration is increasing day by day in the far flung areas of our country, using Social media and smartphones to accqaint the farmers and address their grievances will definitely help in rural develoment.

  86. Very unique initiative in extension sector. There is need to harness the benefits of IT revolution in benefitting farming community of the state. Keeping in view topography of our state, this type of initiative can provide prompt guidance to farmers. Very Good, go ahead, my best wishes.

    1. Sir Though I did not contacted you personally(except for email that too through a general one sent as mass mail),the very encouraging response of yours has overwhelmed me Sir.Thanks a lot .

  87. I have no words to express that I feel deeply indebted to (Drs/Madam/Sir/Dear) Aishwarya,Kunal,S.Verma,Archana,Shahji,Rajesh Chahota,Rimpi,Neeraj Sharma,Purnima,Pallavi,Ritesh,Savina,Balram,Swati,Manish ,Inderjeet,Anuj,Sonali,Anjali,Arun,Omer,Shikha,Tanmay,Atul Puri,Rakesh Thakur,Pooja,Nishant,Navneet Sharma,Dushyant,Priyanka Thakur,Dinesh Sharma,Khalid,Surjeet Kumar,Radha,Neeraj,Saini,Massey,Pardeep,V K Thakur,Amit Singh,Prince,Manoj,Kailash,Sushil,Abbas,Chethan,Sharad,Sunil,Utpal,Samresh,Diksha,Mayur,Guarav,
    Ruby,Richa,Pranita,Ishan,Gowtham,Vishal,Devi Singh and many more.

    Infact your comments have filled my shoulders with responsibility to work upon this amazing option .
    If I may have missed any of the names,spelled them wrong ,I deeply regret for that.Thank you so much.I also request you to give further suggestions and ideas so that every blog reader gets benefited and we are able to share this message of thinking seriously in terms of using social media for our unreached farming community across the globe.Thanks a lot.With Best Regards.

  88. This project could prove to be a major revolution in the field of Agro-Veterinary Extension…..
    Instead of creating an island of opportunities this project focuses on dissemination of skills and opportunities…… Wat an idea sir ji
    It would be more encouraging for the farmers and they would feel more associated with this project if they are made to discuss their thoughts and ideas with each other in an informal manner

    Plus appreciation of their prevailing indigenous methods or innovations (jugaad) and amalgamating them with your wisdom…….
    I would say it would be a best case scenario facilitating a 2 way channel of flow of impulses……. Among farmers…. And between the extension expert and his client

    In my opinion designing calenders for farmers with descriptive pictures of information like season wise diseases occurrence on respective months…………. Season wise fodder feeding……. Would also be helpful…….. These calenders can be distributed whenever there is any meet organised among farmers as per the intimation on social media
    Azolla farming…….. Urea enrichment……… Silage preparation are a must in our lands…. Due to the harsh climatic conditions which the farmer has to bear every year….
    Self help groups can also be made as per need and feasibility for empowering our annadaata

    Good luck sir………. With great power comes great responsibility…..

  89. This project could prove to be a major revolution in the field of Agro-Veterinary Extension…..
    Instead of creating an island of opportunities this project focuses on dissemination of skills and opportunities…… Wat an idea sir ji
    It would be more encouraging for the farmers and they would feel more associated with this project if they are made to discuss their thoughts and ideas with each other in an informal manner

    Plus appreciation of their prevailing indigenous methods or innovations (jugaad) and amalgamating them with your wisdom…….
    I would say it would be a best case scenario facilitating a 2 way channel of flow of impulses……. Among farmers…. And between the extension expert and his client

    In my opinion designing calenders for farmers with descriptive pictures of information like season wise diseases occurrence on respective months…………. Season wise fodder feeding……. Would also be helpful…….. These calenders can be distributed whenever there is any meet organised among farmers as per the intimation on social media
    Azolla farming…….. Urea enrichment……… Silage preparation are a must in our lands…. Due to the harsh climatic conditions which the farmer has to bear every year….

    Good luck sir………. With great power comes great responsibility…..

    1. Agree with your point Dushyant Traditional Extension is hierarchically structured with farmers have little power and opportunities to clarify their doubts.Extension in true sense is a two way process and social media gives us a unique opportunity to make traditional extension two way process.Thanks for your nice feedback

  90. Dear Dr. Devesh,
    This is an excellent idea/ concept which will revolutionise the way of extension activities. This will greatly help to close the gap between lab and field/ land as the farmers will have access to new knowledge on their finger tips. In future, this can become a main medium for extension activities by potentially replacing the traditional ways. However, we would have to be careful with the implications it may have on the stakeholders and probably would need highly dedicated professionals to answer the farmers queries in respectful manner, to avoid this excellent idea from falling prey to administrative complexities like many other programs. Good on you and good luck again.
    Cheers

  91. Its a good initiative. It will definitely help the people living in remote area . Best wishes sir (y)

  92. I liked the concept though furthur detailing is required to know how it will be effective.All the best .

  93. Very good initiative. The farmers will be benefitted with productive use of the social media tools for their social and economic upliftment through valuvale information

    .

  94. Great innovative idea sir. I think farmers are going to be benefited by such a nice idea. Specially farmers of hilly areas. Acess of new technology and solutions of farmers technical problems by the use of social media is the real digital India concept. Wish u a good luck to you and success for the project.

  95. An innovative initiative for transferring the knowledge from the laboratories to the fields. Good luck sir..

  96. Use of social media will definitely benifit the farmers residing in rural areas. Good luck for the project sir.

  97. A unique, innovative and yet another practical estension approach to address the farmers issues. Definitely if this idea will be a success on pilot basis in Himachal Pradesh, very well it can be repicated elsewhere in the country.
    Being basically myself hailing from Rural India, I wonder when my friend or known person very much involved in agriculture and animal husbandry in the native from rural India can catch me on either whatsApp and Facebook very offenly and rural people can use this social media very rapidly in the local body elections, why we the extension people are still in the traditional methods to reach them. During the last 1-2 decades we are talking of ICT with very less outcome and reach to the rural masses, but 2014 General elections proved it beyond doubt that the social media has been used excessively to reach to the rural masses. In this backgroung Dr. Devesh has come up with the unique idea of reaching the farmers through social media. The genuine project under the leadership of Dr. Mahesh Chander which needs support

  98. sir, really its a good initiative….but mostly its depend on the farmer respone……how they respond.Mostly farmer are less educated or dont ve smartphone.if they ve. They dont know how to use….
    also net neutrality play a good role..

    1. Yes Sourabh;ultimately sustainable social media communication depends upon user engagement and response.Even if farmer does n’t have a smartphone we can expect mediators(first line extension workers,rural youth) to help us to reach out the non-smartphone users.

  99. The project proposal is quite innovative and I am hopeful of positive impact of social media as rural farmer is deprived of important information as there is dearth of qualified extension workers, the reasons for which are quite obvious. Social media can bridge this gap at a very nominal cost. I also foresee dedicated app for this purpose very soon. My only suggestion would be to minimize inclusion of non-serious participants in the study, which I am sure must be already in the mind. I wish Dr Devesh all the very best!

  100. Best way to utilise available tool for linkage of institutions/experts to stakeholders. This method has a potential of next step revolution in the field of Animal Husbandry where transfer of services and consultancy is always a challenge given the diverse social , economic , geographical … variation in our country. Fact that social networking is being used by almost all , current generation farmers are going to find it handy and useful.

  101. I think social utilisation of social network tools in Agricultural and Animal Husbandry sector can revolutionise production as well as marketing challenges of unpredictable, sensitive and fragile Indian Agricultural system. Good luck and good job.

  102. Use of social networking tools in agricultural sector has a immense potential to fill the gap between service providers and stakeholders. It can revolutionize production to maketing challenges of unpredictable and fragile Indian agricultural system and address much of the greviances of small and marginal farmers who are the most sensitive section in case of even a little incoordiation in production-marketing chain. Good job and good luck.

    1. Thanks Dinesh Sir,your hopefulness that even we can reach out to even the marginalized farmers is the idea which I liked the most.I agree to your mind that even in the use of social media we must ensure that the benefits are equtabily distributed.

    2. Thanks Dinesh Sir,your hopefulness that even we can reach out to even the marginalized farmers is the idea which I liked the most.I agree to your mind that even in the use of social media we must ensure that the benefits are equitabily distributed.

  103. Very nice and important project proposal which is exactly according to today’s need in the time of IT and social networking. I believe this kind of approach can be more effective in various extension activities and transfer of benefits of modern technology to the farmers. All the best and wishing you very good luck and great outcome and success through this project.

  104. for producing export oriented agriculture/livestock/horticulture products farmers are in need of continuous guidelines or advice from the experts. it can be achieved by social media.

  105. Dear Sir, your research project is one of the way to achieve Indian dream ‘Digital India’

  106. A very prudent intention indeed to revive information dispersal and farmer feedback mechanism. Remembering Krishi Darshan from yester years using social media is like a breakthrough upgradation to the concept,in modern scenario, where the internet penetrance has tremendously increased even in the rural setups.Starting from educating farmers in newer agriculture skills,to providing an interactive forum,what not can be accomplished with such a purpose. A big thumbs up to the proposal, looking at its humongous scope in future.

    1. Thanks Nipuna ;There has been little extensive research examining social media use outside Europe and North America(USAID Social Media handbook) and therefore we need to test this tool empirically .

  107. Good effort. Social media can help in dissemination of information. There was study supported by DFID in 2016 in which cell phone mediated group classes were under taken for women self help group members in remote places. Your project has also the additional potentiality of finding more opportunities. It is timely, and useful. Best wishes

    1. Thanks Sir for sharing additional information.I had read about that and after reading your comment I got a research paper pertaining to that project of yours and it is quite useful to me.Thanks a lot Sir !

  108. Dear Dr. Devesh,

    This is very innovative extension project proposal which can be greatly helpful to farmers of hard Himalayan terrain and in case of far flung areas of India where information can’t be dispersed easily and by conventional means on regular basis. This kind of project will encourage extension activities through IT and social networking in near future and thereby helping farmers to have access to new knowledge on their finger tips. Moreover all the next generation farmers are now using mobile or smart phones and this will further help in practical success of such activities.
    Wishing you all the very best for the success and benefit of this proposal to the society.
    With regards

  109. Dear Dr.Devesh
    The potentiality of ICT is yet to be exploited in agriculture including animal husbandry. Only stray attempts indicated the utility of mobiles in accessing the information from several sources. The dairy farmers are using the mobile phones in contacting the field vets for various of the services like AI, Treatment, campaign schedules etc. But lot needs to be done in identifying the needs, reliable information sources, identification of key communicators, market information etc. The need to exploit the use of social media is of paramount importance in animal husbandry because of the high vet livestock ratio. In this context it is a very good initiative and I wish you good luck.

    1. Thanks a lot sir,i am in particular overwhelmed by your response sir.Agree with your point social media offers better scope than mobile phones in terms of assessing the user information needs through feedback.As the number of veterinarians in India are far less than required and livestock extension information remains marginalized we need to seriously think other options of information delivery as well in which social media can play a potent role.

  110. Dear Lokesh,Even in one line you have been very Crisp,Yes I am also passionate about my idea and I know it would be quite challenging to implement.

  111. I thank Mr/Drs/Miss/Mrs Soni,V K Giri,Neeraj,Ramesh,Vishawjeet,Amit,Grace,Satish,Omprakash,Rakshita,Sam,Pooja for viewing my blog and wishing me good luck.Thanks a lot

  112. yes sir it is a great idea.smart phone usage is becoming popular. social media apps can have a bug reach. all the best sir.

  113. It is amazing.I hope it would contribute for promoting good extension services.How ever,we have to think about the cost benefit ratio and sustainability of the idea in terms of tangible and intangible out comes.Does the project has taken such points in to considerations?
    I wish all the best

  114. Dr. Devesh sir one more comment from my side. Its an innovative idea. All the best

  115. Excellent proposal for the dissemination of information to the farmers of hilly states like Himachal Pradesh. My good wishes to Dr Devesh

  116. Excellent project proposal for the farmers of Himachal Pradesh. Social media has touched all spheres of the society and has great potential for the animal husbandry sector as well. The proposed project will serve as an excellent platform for addressing technical problems of farmers and exchange of scientific knowledge. Best wishes to Dr. Devesh Thakur for this wonderful initiative.

  117. Innovative project. Must take into account the method to get in touch with the farmers not so accustomed to use of social media apps.Farmers awareness shall go a long way in improving fertility and enhance productivity of dairy animals.

    1. Thanks Sir,perhaps in the process of project I may also improve my social media literacy as well of our farmers.

  118. I think this is a nice idea and very good proposal. I am hopeful of excellent results. All the very best!

  119. Dear Dr Devesh
    It is a very good project. I hope maximum farmers of the state of Himachal Pradesh get benefited through it and that it sustains once the project work is over. Success of this project will also act a motivation for other states to emulate it. Wish you all the best.

    1. Thanks Dr Rinku,thats the way I am looking about the project.It must be self sustaining and it should move beyond any specific region.

  120. great idea and excellent initiative. the project would be beneficial for the farmers of the state. best wishes for the endeavor

  121. Excellent idea and a good initiative; wishing u good luck in advance. Looking forward for its success

  122. Excellent idea and need of the hour as we are going and growing towards the concept of Digital India. I would like to add further that deworming schedules for livestock and conventional diagnostic aids (if available) can be communicated periodically for a more wider coverage.
    Good luck

    1. Yes Harkirat Sir,Livestock deworming messages are one of those things in my mind to ensure that the farmers do not feel reluctant to adopt this technology .Thanks a lot !

  123. Dear Dr. Thakur,

    Compliments for the initiative I sincerely hope you get desired support (financial/ human) to successfully implement the project and that it provides much needed impetus to make livestock extension effective.
    I briefly indicate below my initial response in form of concerns, views and suggestions for your consideration – please feel free to ignore this that you have already considered (confining to livestock):
    1. Concerns =
    1.1 For success of the project it is essential you ensure involvement and support of the ‘Stake Holders’ in the ‘Total Value Chain’ related to livestock production – from Livestock Producer to Service Providers (GO, NGO, Coop., Pvt. Vendor to State A.H.Dept and University). This may be considered as one of the ‘Essential Conditions for Success of the project’.
    1.2 ‘Lab to Land/Producer; Top Down; TOT approaches’ – livestock extension is plagued with these approaches. It is easier to change communication technology, adopt the latest but ‘Paradigm Shift in Livestock Extension approach’ is very difficult and unless that is done much of the effectiveness will be lost.
    1.3 Related to the above and “2nd Essential Condition for success is Selection of Appropriate Product of Research”. Essential in view of variability in agro-climatic and Infrastructural conditions of regions and Socioeconomic strata of livestock producers in the state (high selection pressure needed in this regard).
    1.4 I presume livestock producers you select will represent different socioeconomic strata and will have the facility of communicating through Whatsapp in Hindi (Devnagari) == so also the other stakeholders.
    2. It would be nice if the “Project provides FEED BACK” to Researchers and facilitates adoption of “Need Based/Problem Solving and Development Supporting Research”. In the same manner feed back to the State Dept. of A. H. to stream line system of service delivery and plan ‘Comprehensive Livestock Policy’ is needed. There would be need to develop feed back mechanism and sensitize concerned stake holders,
    3. A suggestion related to the above = it would be necessary to “Facilitate Feedback from Livestock Owners” and simultaneously “Orient technical persons from Research and Development groups” to give due cognizance to feedback from livestock owners – as there is much to learn from them, to develop approach to research and development,
    There was delay in my response as I was on tour and pre-occupied. The note has become longish – I regret that – please feel free to ignore whatever is not relevant.

    All the best wishes.

    D.V. Rangnekar

    1. Sir,Your Valuable comments have brought newer insights to this work and I fully appreciate your worthy points.I would definitely keep those points in mind and would try to incorporate in my work.Thanks a lot Sir

  124. Good concept. The idea of tapping the potential of digitally aware farmers of the state and further channelizing their skills for the overall benefit of other resource poor farmers of the hilly state like HP is wonderful. Once the results are scientifically validated, It will surely help the policy makers of the state to incorporate this type of extension strategies for the overall benefit of farming community where accessibility is still limited. My best wishes, good luck and go ahead…….

    1. Yes Dr Dogra,currently government organisations in India do not strive to use social media for farmers.The present project can be one step to devise appropriate ways of reaching to farmers through social media.At least the study can sensitize them

  125. great idea sir.at this stage when india is moving towards digitalization this idea will definitely going to help farmers and will motivate youngesters to adopt farming as their source of income ..so all the best sir for your project

  126. In present scenario it is need of hour. most of the animal owners are linked with mobile revolution and many information can be circulated as well as find out on such a big platform. I wish all success to the project and find it very interesting and valuable.

  127. Sir i am not sound enough in extension education as ug student but I am impressd by ur innovative proposal of using a basic key (social media) of extension towards the welfare of hilly farmers …. Sir this is the way we can serve the farmers without limits ….wishing u all the best …. hope to be part of it in future sir …. as my part i would share ur idea to all my collegues !!!
    Thank u sir … urs obidently – charan

    1. Thanks a lot ;Even though you are not specialists of this area but I appreciate that you have understood that the project is aimed for farming community of this country.

  128. Sir i am not sound enough in extension education as ug student but I am impressd by ur innovative proposal of using a basic key (social media) of extension towards the welfare of hilly farmers …. Sir this is the way we can serve the farmers without limits ….wishing u all the best …. hope to be part of it in future sir …. as my part i would share ur idea to all my collegues !!!
    Thank u sir … – charan

  129. Sir, i am not sound enough in extension education as ug student ,, but i am impressed by ur innovative proposal of using basic key (social media) of extension towards the welfare of hilly farmers…..sir this is the way we can serve the farmers without limits ….. wishing u all the best …. hope to be a part of it in near future sir .. as my part i would share ur idea to all my collegues !!! thank you sir — charan

  130. All the best for your new and innovative idea doctor.I stand up with you in support of your project.

  131. Nice sir. it is an innovative idea which needs to be explored. please ensure the sustainability of the groups under the research even after the study period.

  132. Its a very innovative and commendable idea sir.Wishing you all the sucess in this venture. It will be highly beneficial to farmers. Agriculture extension through social networking is a big thumbs up.

  133. Congrats Sir>< That you have chosen a very good work….. /Agriculture and allied sectors also in Social media/ Social media can be effectively used in Agri/Vet. Extension, because It lacks marketing related information and technology dissemination throughout the country. It will be great useful to all the stakeholders involving in Agriculture and Livestock production and to enhance the Knowledge and ideas exchange…

    1. Yes You are Right Dr Gunasheelam ,geographical boundaries may be less important and Social Media Use can be thought of on Pan India basis

  134. Good project sir..
    Social media is the fourth pillar of nation,and it has the power to change the scenario of any nation but important thing that conspiracy should not be allowed here. In this project social media will surely provide a new horizon of information ,which are beneficial to farmers. Thanks sir to create excellent idea.
    wish u all the best sir !

  135. A very good initiative in the perspective of lab to land technology. It will help farmers for their socio-economic development.

  136. It is a good proposals which will bring awareness among farmers about Dairy, poultry & agricultural technologies (Apple and Potato) in remote localities within short span. Since, problem identification and solution should be so quick enough to address farmers needs to minimize their loss. To achieve this objective, social media would be the paramount aid. However, there is no such studies available, therefore current study will enhance our understanding on impact of social media on agriculture extension. Hence, I strongly recommend for this proposal.
    Best wishes.
    Dr Vijay K. Bharti

  137. I reviewed this proposals and would like to recommend it for grant. Since, due to awareness now everyone has access to internet, mass communication, and mobile network with ease. The sharing of information is not difficult even in remote areas. Therefore, extension activities using social media will improve communication between stake holders and technology provider. There are no such investigation which which brought the impact of social media on agricultural extension. Hence, present study will help us knowing the suitability and importance of social media in agriculture extension.

    Dr. Somen Acharya
    Agriculture Science

    1. Thank you Dr Acharya,Yes I am already working on similar lines for my PhD work and the grant received would definitely help me to expand my work .I need to be more diligent in my work.I feel this is just that opportune time to do such type of project aimed to benefit farming communities.

  138. if we want to innovate, we need difference; and if we want difference to trigger creativity, we need the right chemistry that is social media

  139. I would like to thank you sir for opting an innovative idea of using social media as a tool for extension activities over the traditional time and labour consuming methods. This medium has ability to bring thr masses of stakeholders on a plateform in compare to the other media i.e. seminars, meetings and other awareness programms in this hectic era where every person is preoccupied. I wish your ambitious endeavour a great success and hope this success will give you a direction to go one step ahead that is creation of iOS and android based application to bridge the gap between lab and land.

  140. for extension work Dissemination of technologies to large number of farmers in a short time and with limited finance is main hardles.Socialmedia can give solutions for these two problems. sir, your choosen excellent project all the best sir…..

  141. Government’s Digital India project has been already launched ,which will empower people with e access to Government services and livelihood related services.Mobile phone is the preferred delivery medium with focus on mGovernance and mservices.Farmers don’t know detailed Procedures for availing bank credits,crops and livestock cover,govt subsidies ,land records etc .hence this problem can be solved throgh social media at low cost. So this is a great initiative ….All the best sir

  142. This is a good project and it can go with digital India program initiated by our prime minister through social media and. Help those farmers which are not able to come in contact with agriculture scientists.This will very useful in Himachal Pradesh specially in the remote areas like Chamba,kinnour,lahol spiti where it is impossible to deliver the scientific knowledge of farming.

  143. Communication is the key and social media is all about it. Being updated with the technology can not only make your life easy but may help you go a long way, it stands for all spheres and social media definitely is a strong entity to prove it. The social group goes on increasing once you get registered. The end users will definitely be the beneficiaries in this regard and will help themselves along with you. It may also work as a handy platform for farmers to interact with the experts for any queries and doubts. The proposed project will definitely come out with interesting findings. It will also provide an insight to build a foundation stone for the future work plans to impart information about any animal husbandry, livestock related issues. I do look forward for the outcome of this proposal. Best wishes, Dr Saab.
    …….Hope A message a day, keeps the farmer worries away……….

    1. Thank you Dr Acharya,Yes I am already working on similar lines for my PhD work and the grant received would definitely help me to expand my work .I need to be more diligent in my work.I feel this is just that opportune time to do such type of project aimed to benefit farming communities.

  144. innovative idea ! it’s the need of hour to educate and extend the social media platform for farmers and less previleged. best of luck Sir.

  145. extending social media platform in extension services to benefit Farmers and less privileged is an excellent idea . best of luck sir.

    1. Sure Sir,given your experience of handling animal problems all over the state as a Professor of Veterinary Gyanaecology & Animal Reproduction,your expertise would really be very handy for me.Thanks indeed

  146. innovation plus intelligence at it best …good idea sir…
    it would be a very good approach to transmit the information at a faster rate like new seed varieties,newer farming techniques,approach to prevent animals disease (apart from the four agro based enterprises you have used)
    rather we can make out a mobile app having the information regarding new seasonal crop varieties available ,disease prevention along with their symptoms and on other needs as per the demand of the farmer.

  147. Indeed a good project sir. Social media is a gid platform to interact and educate farmers. Wish you a great success and always available to help.

  148. Yes Social media can prove to be a beneficial tool for farmers. Wide approach & interest of young ones in social media can be exploited for its good outcome . Good luck Dr Divesh

  149. A very innovative idea sir. Indeed social media has become an effective low cost platform to cater and address a larger population. My best wishes for your project.

  150. As communication revolution surmounting in India where farmer have easy aceses to smart phones than toilets, this initiative is revolutionary in term of extension tool and may change the future of extension activity in rural India. Apart from farmers including broad range of expert on this platform will definatly broaden the scope for live interaction and can act as catalyst for technology transfer from lab to land.
    Apart from extension this will be also platform for accurate data collection about farming practices across field and problem related to it.
    Regional language is may be hurdle but can aced easily with right use of technology.
    Dr Devesh thakur this is good initiative and idea , best of luck for your endeavour.

  151. It’s indeed a great initiative that will help bridge the gap in effective translation of scientific knowledge to farmers. Social media can definitely act as a catalyst in expediting flow of information, facilitate farmers in understanding the scientific discourse and translate it with their lay knowledge. Good job and best wishes!

  152. Very innovative idea Sir it’ll be the farmer’s best technological aid and support which will help in making the right choice.

  153. The idea is good! And since now a days, smartphone and social media are the latest trends and have even penetrated in villages, this will give a good result! But some points are – 1) Not every “aged” farmer will be using such devices! 2) Cost of internet is high as of now in India! 3) To keep them stuck to your post rather than a funny video on facebook will be a challenge! 4) And even after all this, whether the farmer will “read” about the post and follow is still a question!

  154. Social media represents a vital avenue of communication and outreach.This asynchronous learning toolkit provides vast opportunity to extension educators/ professionals for dissemination of research based information and communication.
    Brilliant innovative project for disseminating knowledge to farmers of H.P.
    Wish you Good Luck, Dr.

  155. Sir its a great initiation..surely it will have positive impact on thousands of farmers..best wishes for this

  156. Exellant project Mr. Devesh, it may bridge digital divide among farmers. This project provide right information at right time and needy right farmer of remote and hilly moutain area. My best wishes with you.

  157. Sir no doubt your idea is good but as for as india is concerned there are many constraints like people who have knowledge and reach to social media they don’t want to indulge them selves in agricultural activities on the other hand people who are doing agricultural on gross root level they miss these things. Anyway let’s try change will come with time…

  158. It’s an excellent idea of using social media as a extension tool for economic upliftment of rural economy and it should be implemented for the better cause.
    All the best Sir…

  159. Dr. Devesh Thakur, role of social media is definitely good as a communication medium. If used in agricultural / veterinary sciences with responsibility may prove a best tool for farmer society in the country. I wish you good luck for your efforts.

  160. Wonderful idea sir.. definetly will bring some new hope for upliftment the livelihood of indian farmers …..good luck

  161. it’s a very good idea sir…..everyone now a days are using these applications…so why not to use them for the benefit of the farmers and to this country…….

  162. A very good and innovative idea in extension education. This will help all the users of social media concern with animal husbandry to interact and share the experiences. Wish you good luck and success.

  163. obviously its a good project… go head all the best sir. But i have a doubt that whether you only answer the queries of farmers/entrepreneurs or you will put on any information to them regularly.

  164. It is a good initiative. I hope it has got huge potential to benifit the farming community of the region(country) as the number of smartphone users is increasing rapidly.
    All the best for your attempt to make our farmers smarter.

  165. Good project towards empowering farming community of the country. Care needs to be taken that the information should be accurate because any wrong also spreads fast on social media. All the best for the project.

  166. great its good project for indian farmers i hope its help full for all indian farmers great work good keep it up

  167. It seems to be good project as Indian economy is based on agriculture. It can beneficial to the farmers.all the best ahead.

  168. very nice idea ….. it will take farming to all new level and solve many problems….thumbs up👍🏼

  169. very nice idea… i think it will take farming to new level and will help solving many problems … thumbs up 👍🏼

  170. Yes this is your right choice for filling the communication gap between technology and stakeholders. awasame idea, go forward. All the best sir.

  171. Excellent work for the farmers sir, it will going to help the farmer and aware them about misnomers/ myths about animal treatment and new technologies I hope this program achieve its set target and such innovative ideas keep on generating for making our country farmer well educated and informed
    Wish you best of luck sir

  172. Innovative indeed sir…as you have said that you will disseminate the info to a set of farmers but they will be needed to forward that info to subsequently more individuals. What i could conclude was that it is more of a trickle down approach… is it. In such a scenario there will always be lack of accountabity. Plus, if the queries increase from farmers side how are going to tackle it. It will just be you who will be managing the whole affair. Instead i would suggest an umbrella system… underneath which you can voluntarily involve students and few retired professors even if they are willing to address tp the needs of farmers. You can.monitor that such data recieved from clients is actively replied to. I guess you can keep rewards for maximum forwarding of messages relating tocertain crucial issues. Otherwise you know when responsibilty is given to public without rewards results and accountability is doubtful.
    Best wishes….

  173. it is a good project and canimprove the socio- economic status of indian farmers … best of luck dr Davesh

  174. Very good idea Sir…it will be very helpful for our farmer community.this is need of today’s generation farmers. .all the best sir..

  175. V r proud of u dr. Devesh ….. u have taken such a beutiful initiative…. wish u ol the best … keep going 🙂

  176. A high profile research for long sustainability for the farmer community. Please do include the seasonal surveillance on worm load in the sheep and goat flocks and include the importance of timely anthelmintic use. All the very best…..

    1. Dr Ajay,agreed to your point that timely seasonal surveillance & anthelmintic use should be one of those topics which needs attention .Thank You

  177. This is called beautiful mind… Great work sir… Actual use of social networking tools which benifits our society most importantly our farmer…

  178. Dear Dr Devesh Thakur,
    Very good project and wish you all the very best. Although farmers are getting information and advisory service through various means, but most of the information doesn’t reach to farmers timely and are also not need based. Use of social media is realy a very good tool of agril ext and cost effective. This project will be more usefull in state like HP.

  179. Mr. Devesh the project you are on it has already been started by Himachal government by the name M Kisan so I don’t find any thing new or you have copied it and for dairy farming what ever I have experienced in last 23 year of service as vet. only dairy farms can bring change in Himachal because rearing one cow is not economically beneficial and is the cause of cow becoming stray. It is one aspect and people are not going to benefit from such projects because here in Himachal no body is opting these things as business or commercialising it they want only government subsidy nothing else

    1. Dr Shiv,I am happy that there is someone who is criticizing the work as well.Your Point on M Kisan is that it is a simple mobile based agro advisory services based on text and voice message on a basic mobile phone without internet(M kisan portal,Government of India).What I have thought of, is one step ahead .Use of social media a web 2 technology which enables you to go beyond text and voice.The former is one way ;this is be two way.M kisan is without internet;this requires a smartphone so a definite hurdle for us.The project remains a definite challenge(if approved) given the scenario in the state.However,we need to test this web 2 technology(social media) so that the findings in terms of failures,successes,constraints are shared to stakeholders not to the state but to the other Indian states and other developing countries.Thanks for sharing the comments in the blog.I also request others to share their views in the blog itself.Thanks a lot !

  180. Very innovative idea sir!!! We are sure that yours efforts will be very helpful for our farmers!! Gud wishes sir!

  181. Very nice and innovative idea. Some videos related to the disease signs and symptoms can be posted to farmers of affected areas in case of outbreaks etc along with preventive and control measures .This will help in better extension at village level.. Best wishes for this project

  182. yes, I believe social media has played a role in day to day life and it will as an agricultural extension tool and it will be very helpful in the farmers community to extension of latest technologies ,idea’s ,innovations and researchers from lab to farmers field

  183. yes, I believe social media has played important a role to communication to farmers . good initiative sir

  184. Gud initiative sir. Social media has great potential as a tool of extension. If executed properly, will be a fast and effective method for knowledge dissemination. All d best sir

  185. Innovative ideas at its best….We believe and hope the novel idea brings fortunes to miserable farmers of the country.All the best Sir.

  186. Excellent project!! Social media has potential to reduce cost of information delivery to farmers. This technology definitely helpful for the rural area people where communication by direct contact not always possible.

  187. It is an innovative approach Dr. Divesh sir. You deserve accolades for this. May God help you in your endeavor to fulfill this dream.

  188. Sir , innovative and attractive , good way of interaction to convey the technique to farming community.

  189. Sir ,innovative and attractive , good way of interaction to convey the message to farming community. All the best sir

  190. sir your idea is really good……………………….a real approach for our farmers and nations growth & pride……

  191. A tool is but the extension of a man’s hand, and a machine is but a complex tool. He that invents a machine augments the power of a man and the well being of mankind.. good job sir.

  192. Sounds like a really good initiative to increase the permeability of knowledge among farmers and animal owners. During this digital age everyone is talking about social media; which has become a platform for discussions and many more things. Even some countries have right to social media act; that tells its importance.
    I wish you good lunch for your project and future endeavours.

  193. Very creative idea,sir you contributed something different towards empowering all Indian farmers…. All the best sir ji

  194. I think this is one of the enlightening aspect of how to use social media about the betterment of humankind …..if social media has revolutionised other sectors, why not this sector also…..good luck for your proposed project

  195. It is a great idea sir.
    As the number of smart phone users is increasing day by day in our country, use of social networking sites for informing the farmers on the various aspects can prove quite beneficial.
    All the best sir..

  196. Your sustained efforts has really proved to be beneficial for last pérson in social hierarchy of India..,really commendable…..

  197. Congratulations Devesh for submitting a proposal on these lines. Dissemination of the scientific information forms a very important part of research by the scientists and social media can spread this information at a faster pace. Very good proposal which will benefit the farmers of Himachal. Having travelled to all the parts of our state, iam sure ur proposal will be of great help. Best of luck Dear

  198. A very good idea for the benefit of farmer of hilly areas in himachal pradesh. Its a very nice approach to empowering the farmers community of hill.So, all the best for your project sir.

  199. Hope, in this deep and powerful sense that an ability to work for something because it is good….
    Best wishes sir..

  200. Social media is an important tool for dissemination of information. Connecting farmers through social media is an innovative approach which may lead to large outcome of the technologies as well as greater impact in long run.

  201. Good effort at a time of start up India and digital India programmes are on the go…as these media(fb n whatsapp) are haunted largely by the trend of emotional and provoking information sharing, i am humbly doubting the seriousness of its users in their effort of disseminating knowledge and intelligence sharing mentioned your project..also you should take care of information overload…but if executed properly it would give immense benefit to the farming community …all the best for your efforts.. Sir

  202. Nice idea sir…..I hope your project may help in making DIGITAL INDIA concept successful & its a boon for our farmers…..All the best sir.

  203. Social media for the benefits of farmers.. An innovative step involving technology towards their betterment…. Great idea sir… Wish u all the success with the project sir…

  204. With penetration of internet and affordability of smart phones among present day youths, the use of social media to reach out to various stakeholders for effective dissemination of tools and technologies developed in agriculture and allied sectors are defifinitely going to be a game changer.
    Well timed topic with a potential to a supplement the traditional mode of communicating with masses.
    Wish you good luck Devesh!

  205. This is very innovative. It could pave a new historical outlook to Himachal agriculture/Dairying sector. Many congratulations to you sir for coming up with such a great plan. Wish you all the luck…. Let us know if you need any support….

  206. Every small component of our lives is going parallel with the technology these days. I genuinely praise the idea of extension work through social media.
    Best wishes sir !

  207. very new and different angle of research that might be helpful for the farmers and other stakeholder. all the very best sir

  208. sir it’s really an innovative idea. social media is an effective tool to provide information to the farmers. all d best for ur venture sir 🙂

  209. Indeed a welcoming proposal it is..catering to the very needs of the farmers.Besides benefitting on grounds of adoption and use of technology and the subsequent benefit in the form of produce…i think it will have a socio-psychological impact too . In this modern era where farmer is looked down upon in society, making him well versed with the use of technology will not only kindle enthusiasm but also a feeling of pride and sophistication.if he is able to draw benefits out of it, i think nothing can be a better motivation. hence a big “YES” for this project and best wishes Sir!

  210. Well done! Yes, Social media has potential to reduce cost of extension/information delivery to farmers. Social media offer hope, since opportunities of face to face contact with extension agents are diminishing due to financial crunch.Wish you good luck!

  211. Good communication makes relationships more stronger than shaking hands. Yes, the proposal written by Dr Devesh is really a part of good communication and is time, money and energy saving for both the farmers and the resource person. The farmers can get immediate response of their queries about their doubts on above said topics which are main crops of himachal-pradesh and maximum farmers will be benefited, as there are 96% small and marginal farmers in Himachal including me. So being a farmer I appreciate this proposed project and will happy if it is sanctioned as soon as possible…. All the best! Mumma is also waiting for this project….. Vijay

  212. Very good initiative Devesh sir, its highly important to bridge the gap between modern technology tools and farmers. Wish you all the best.

  213. Social media towards betterment of farmers …it’s a great idea but needs umbrella system for proper functioning.
    best wishes sir….

  214. Good communication makes relationships more stronger than shaking hands. Yes, the proposal written by Dr Devesh is really a part of good communication and is time, money and energy saving for both the farmers and the resource person. The farmers can get immediate response of their queries about their doubts on above said topics which are main crops of Himachal-Pradesh and maximum farmers will be benefited, as there are 96% small and marginal farmers in Himachal including me.. So being a farmer I appreciate this proposed project and will happy if it is sanctioned as soon as possible… All the best!… Mumma is also waiting for this project.. Vijay

  215. Use of latest technology (social media ) for benefits of farmers especially in agriculture based country… is a superb innovative idea… It will surely pump the transfer of technology to the beneficiary (farmers).. Heartiest best wishes for the project sir…

  216. Though this idea has some constraints, but if applied effectively, this can be turned hugely beneficial for farmers especially of hilly areas where farmers are devoid of extension facilities. This will link the farmers across the globe and provide the facility to convey the new technologies and information to farmers. Moreover,this will save both time and money.

  217. A nyc way of helping our farmers who are feeding us..which is considered as a very thankless job..gud going keep up the spirit and tempo..all the very best..god speed..

  218. Good communication makes relationships more stronger than shaking hands. Yes, the proposal written by Dr Devesh is really a part of good communication and is time, money and energy saving for both the farmers and the resource persons. The farmers can get immediate response of their queries about their doubts on above said topics which are main crops of himachal-pradesh and maximum farmers will be benefited, as there are 96% small and marginal farmers in Himachal including me.. So being a farmer I appreciate this proposed project and will happy if it is sanctioned as soon as possible… All the best!… Mumma is also waiting for this project.. Vijay

  219. Good communication makes relationships more stronger than shaking hands. Yes, the proposal written by Dr Devesh is really a part of good communication and is time, money and energy saving for both the farmers and the resource person. The farmers can get immediate response of their queries about their doubts on above said topics which are main crops of himachal-pradesh and maximum farmers will be benefited, as there are 96% small and marginal farmers in Himachal including me.. So being a farmer I appreciate this proposed project and will happy if it is sanctioned as soon as possible… All the best!… Mumma is also waiting for this project.. Vijay

  220. What an idea sir jee…. who said social media is all about wasting of money?????? fabulous job done guys… keep up the good work….. Internet se judega india tabhi toh badhega india

  221. Great work sir. It will realy help the rural farmers…..”Social media for the social change.”

  222. Really sir, an innovative initiative…..will be a real use of extension education in technology transfer to farmers.
    Definitely would be a milestone.

  223. It is one of the most adept ideas one could come across. I would call it ‘Digitalisation of Extension’. Its implementation is required. Best of luck Sir.

  224. Great initiative. This project would be most relevant in the present day scenario. Given the barrage of information available online, it would be very pertinent that to the point /crisp information reaches the end users. Wish you the best sir!

  225. Great initiative. This project is very relevant in the present day scenario. Given the barrage of information available online the end users should get a very crisp and to the point information. Wish u the best

  226. It will it will be a good iniitiative for the farmers to use social media for educational activities.

  227. very Nice sir,,,it would be great initiative for the hilly farmers and rural economy. Good luck and best wishes for your endeavors .

  228. It’s a very effective tool really and is the need of the hour as the world has squeezed .really a very great and result oriented approach Dr devesh specially in a country like India .I wish you all the very best …

  229. very good proposal sir such use of technology in the farmer oriented services can prove helpful to the middle or low family farmers and they can get maximum benefit at minimum cost ,such innovative idea is need of hour for the development of the veterinary as well as agriculture sector to make our farmers self reliance for the well being of their family as well as for the development of our country
    hope your project met the goals and achieve success
    wish you best of luck sir

  230. It’s a great project sir. As experimental research and that is too on virtual mode is a challenging and expensive task for any researcher.I fully support your cause. Go ahead…best of luck!

  231. really very good initiative……to taking innovation from lab to common farmer….through social media where most of our farmer are attaching day by day…Such project will boost our knowledge …by direct link with expert…..I support and appreciate this great work…Thanks

  232. Best channel for flow of information, with immense possibilities and surely will have a great impact on present society and farming systems…
    All the very best sir…

  233. Dear Devesh
    Social media particularly the apps y ou have chosen can play a great role in extension education of farmers. I myself feel that after the coming in of mobile veterinary services to the farmers improved drastically as I’m a field vet since 1991. Be it management of emergencies like tympany, prolapse of uterus, downer cow syndrome or be it clicking the correct time of insemination. What’s app groups are doing a good job exchanging info amongst the professionals. Groups including farmers looks a promising idea. Word of caution: Check on posts for authenticity.
    Special mobile apps for each subject can also be devised.
    But again the content needs to be screened thoroughly before posting.