Production of wine from banana and orange
I am Suresh Simkhada; an enthusiastic and energetic youth of age 23 from Nepal. I have just completed BSc. Agriculture from Institute of Agriculture and Animal Science (IAAS, TU) and I am agricultural and environmental activist and planning to run wine industry to produce wine from fruits like Banana and Orange.
Beverage consumption is increasing day by day with change in the food habit of people. Today’s consumers are more or less health conscious and equally needs the refreshment in their daily life. Beverage products are basically for the refreshments and enjoyments from the daily drinking habit. But people also want their health upgrade or in proper condition while they enjoy or refresh themselves by drinks. And many of the beverages have fulfilled this demand though some alcoholic drinks are not good for health. So, wine industries and their products has been an inevitable essence of modern society.
The demand of wine in Nepal basically depends on the seasonal factors. Beverage receives the higher demand in the festivals, occasions and colder season. Wine is a non-alcoholic beverage that is popular with the upper and middle class. It is served at ceremonies and social gatherings, such as weddings, outings, naming ceremonies, house warming, parties, and night clubs. In recent times, table wine has gained wide acceptance owing to its low alcoholic content. It is also a known fact that some brands have medicinal properties, thus owing to changing lifestyles, drinking habits, and health reasons, wine is now generally taken in preference to beer and other spirits. As such, it is now widely consumed by many households, served in hotels, restaurants and aircraft, among others. From the market survey carried out, there is an excellent local market. Oranges are grown in mid-hills districts like Gorkha, Lamjung Palpa, Syangja, Sindhuli and banana is grown in lower region; Chitwan, Nawalparasi, Bara, Parsa, Rupandehi, Kailali.
The area under cultivation and total production of banana and orange is also gradually increasing in Nepal but these fruits in winter season are not getting the appropriate market value. So, this project will utilize the surplus fruits and produce high value wine to provide new taste to wine consumers in addition to providing employment facility to local people. As raw materials are locally available and it doesn’t require sophisticated technology this idea is realistic and sustainable with greater socio-economic impact. In one hand, local farmers and business owner will get economic benefit and their livelihood will be enhanced and in other hand, wine consumer get chance to experience new taste of wine.
For successful execution of the project I will have discussion and meeting with local fruit producer and farmers group to make agreement on price and supply of the raw fruits. Advertisement and media publicity will be done effectively to make people aware about benefit of banana and orange wine over other alcoholic products available in the market. I will establish well equipped brewing & bottling plant to produce wine by fermenting fruits juice. Special schemes and discounts will be provided to distributor and buyer of wine under effective marketing strategy.
I am motivated to work for this project when I got chance to taste locally prepared banana wine in our educational tour. Even though the wine was locally produced it had great taste and the market demand; many people from other part of the country come to that place to taste the wine only. Then after, I thought if both me and my society can be economically benefited, why not to run own commercial wine industry? I have planned to establish brand of banana and orange wine in beverage industry in next 5 year that provide economic benefit to both individual and community. For that have already visited brewing plant in country, studied constraints and problems that may arise during the execution of project. I have also carried out the market survey for the banana wine which has provided additional courage to start the project as soon as possible. I have been consulting with some donors for funding too.
Branding of Banana and Orange wine in beverage market and market value of locally produced fruits are factors to measure the success of the project. Project will be successful if it became able to establish a Banana wine brand in beverage market and provide reasonable market price to fruits produced by local farmers. Project is aimed to improve the livelihood and provide economic benefit to both owner and local farmers.
I have planned to use the provided amount in following way for successful implementation of the project.
1. Factory and Brewing plant establishment- $2000 (first 3 months)
2. Raw materials purchase- $500 (4th month)
3. Human resource management and production process- $1000 (4th month onward)
4. Promotion and marketing- $1000 (3rd month onward)
5. Office management and miscellaneous- $500
Blogpost and pictures submitted by Suresh Simkhada (Nepal) – cmkhadasurace(at)gmail.com
The content, structure and grammar is at the discretion of the author only.
This post is published as proposal #53 of “YAP” – our “Youth Agripreneur Project”.
The first selection of the winners will be based on the number of comments, likes and views each proposal gets.
As a reader, you can support this speaker’s entry:
- Leave a comment (question, suggestion,..) on this project in the comment field at the bottom of this page
- Support the post by clicking the “Like” button below (only possible for those with a WordPress.com account)
- Spread this post via your social media channels, using the hashtag: #GCARD3
Have a look at the other “YAP” proposals too!
As a donor, support young agripreneurs and sponsor this unique project. Check out the side column for our current sponsors.
“YAP” is part of the #GCARD3 process, the third Global Conference on Agricultural Research for Development.