Montpellier, 27 April 2010. Mark Holderness (GFAR) was one of the five keynote speakers in the opening session at the International Association of Agricultural Information Specialists IAALD 2010 Congress. He stresses the need for rethinking the way we look at agricultural research and the role of agricultural information. How can these made accessible, available and relevant to the needs of farmers? In this, information professionals have a critical role.